5 experts on b2b sales and influence marketing

A Few of the Highlights for Marketers

Ally Motz

• 60 70% of the B2B content is NEVER used by prospects!

• You must segment your audience and provide marketing materials that are relevant to the type of buyer (e.g. CEO, purchasing department, technical experts, even external influencers)

• Budgets for B2B marketers are staying flat, but their sales goals are increasing. Ally had some thoughts on how to do more with less.

Danny Brown & Sam Fiorella

• Dont focus on getting the big-name influencers on your side. Instead find out whos influencing your prospects when they are ready to buy.

• 90% of people say they trust peers on social networks (even people theyve never met) but only 15 18% trust brands.

Melissa Madian

• Companies that have Sales & Marketing aligned have 32% more revenue growth.

• Good sales training is crucial.

Mike Hicks

• If you dont have the budget to buy what you need, try approaching vendors to lease their tools to you and help you set them up. If they do it well, youll be much more likely to be able to convince your boss to spend the money to buy what they offer.

• Reverse engineer your processes, to make sure the customer is getting what they need, when they need it.

• Content syndication is really useful; dont count on prospects coming to you. Go to where they are.

Jennifer McCredie

• You need CEO support if a Customer Experience officer is to succeed in their work.

• Ideally your Customer Experience VP has a strong network within your organization already.

Podcast

Ive got some great interviews in the hopper (like Jay Baer, author of Youtility, James Schramko, of Superfast Business), and celebrity CMO, Jeffrey Hayzlett.

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