5 WAYS TO BOOST YOUR ECOMMERCE STOREFRONT

If youre like many businesses without a brick-and-mortar building, you may need to jazz up your the storefront to your e-commerce business in order to grow your small business. Have you ever stopped to consider how your prospective customers see your online storefront? Do you think your website attracts customers and entices them to purchase your products without being able to touch or try them until they show up on their doorstep?

For small businesses that sell online exclusively, this is a common problem that is all too frequently overlooked. In fact, businesses that make use of the web are expected to grow 40 percent faster and are almost two times as likely to create jobs. This just reiterates the importance of making sure your businesses maximizes its web presence.

So how do you demonstrate your differentiators like your values, involvement in the community and customer service? Here are 5 ways to jazz up your online store:

Share Your Story.

A great way to appeal to your online customers is to share your story. If you know your target audience, find things to share that resonate with them to generate a response. For instance, if you sell food thats made of locally grown, organic ingredients, share this on your website.

Remember to also introduce yourself and your team. Share your passion, your background and your goals. Dont forget to use images and videos so your customers can see your face and meet you virtually.

Use Refined Images That Engage Customers.

When it comes to telling a story online, images are a must-have. If youre not skilled in the area of photography, consider hiring a professional or someone whos good behind the camera to best showcase the products you sell. Make sure the photographs on your website flow in a way that makes sense to your prospective clients and show a true representation of your brand.

Dont forget about your logo. Does it portray your business the way you desire? Will your customers remember it? Its worth the money and effort to get your logo right.

Extend Your Online Presence.

Use social media to build a community around your business. Find the places where your customers are and let them interact with you. Promote your social media presence in your emails and on your website so your customers know to like you on Facebook and follow you on Twitter.