7 STRATEGIES TO IMPLEMENT WHEN YOUR WEBSITE TRAFFIC DROPS

Traffic was never an issue for you until one day BAM!, your site traffic drops. Your once bustling online store is quieter than a ghost town. Potential customers have suddenly disappeared and youre left with an online store with no customers. Where did your traffic go? How do you get your customers back? Today were sharing 7 strategies to implement when your website traffic drops.

If you already use , you have access to demographics of your visitors. If you do not already have Google Analytics, set it up today. It provides statistics like percentage of returning vs new visitors, bounce rate and referrals source which will help you decide which strategies to implement.

1) Improve Your SEO

If majority of your traffic originated from organic searches, Googles new search algorithm may be penalizing your site for making one or more of these . After addressing one or many of these issues, . You can also submit your updated URL to other site engines like and to increase traffic. Prepare for Google to re-index your site by updating your Meta descriptions. They should not only describe your online store but be enticing enough to draw customers in. Next, generate a new site map, which outlines the layout of your website (from the PrestaShop Back Office, Google Sitemap Module, Configure, Generate Sitemap.)

2) Drive Traffic with Social Media

Your online store should have at least one social media account, preferably the one your target customers engage with the most. Not sure which is best? Check out these put together by PewResearch. After setting up an account, your first order of business it to complete your profile. Your profile should include an appropriate and relevant profile picture as well as a link back to your store. Check out for an example! Be sure to contribute relevant information on a regular basis and occasionally promote your products.

3) Leverage Content Marketing

Have you set up a blog for your online store? Get started by reading our previous blog post about . The important takeaway? Content marketing is a strategy that takes time and dedication. To successfully run and maintain a blog, you must write good and relevant content. Heres a look at how content marketing drives traffic:

Already using content marketing? Here are 3 tasks to take on today.

1. (to have an author image appear next to your article)
2. Incorporate color, images and headers tags (such as

   )

3. Use relevant keywords

4) Reach Out to Customers

Email customers to get feedback about your site and suggestions for improvements. Try questions like:

For more examples check out . Respect your customers time by keeping response times to 5 minutes. Focus your attention on Problems and issues that are often repeated. Also, give customers an incentive to provide feedback by offering an online gift certificate. By doing so, you also drive traffic to your online store.

5) Share Your Knowledge

What are you a self-proclaimed expert at? What need does your online store fulfill? Think of questions potential customers may ask. Then find those customers on forums and answer their questions and suggest an appropriate product.