Advanced Analysis of Your Traffic
is a Cornerstone of Marketing

While each business is unique at its core and there could be no identical stories of success, you can analyze similarities of successful brands and find consistency in your results.
Your learning curve is a huge factor in determining the destiny of your enterprise. Learning involves a lot of mistakes, but you can’t allow yourself to be scared of making a wrong move.

What separates your business from the best in your niche?

I have noticed that the most common trait, which majority of successful brands posses is fast reacting if anything goes off the plan. Even the giants of ecommerce have taken missteps, and sometimes they can be ignorant with their marketing. However, they are always prepared for little failures, so it doesn’t crush them if it happens.

Traffic and its evaluation are one of the most critical factors for success in ecommerce.

While everyone profoundly cares about their number of sales, they tend to forget that you can’t close deals without traffic. Also, correctly evaluating your traffic is one of the most underrated things when it comes to mastering ecommerce success.

If you can’t tell the difference between good traffic and bad traffic - there is little hope for you as an ecommerce retailer.

If you notice a significant drop to your CTR in your PPC campaign - make sure you understand what caused it. You can’t be complacent and allow your click fraud detection software to do all the optimizing. You need to comprehend what lies behind every software operation and all statistics connected to your traffic. You need to discover what motivates your audience to click on your ad, what makes them stay on your website, and how you can l3ef0ead them towards making a purchase.

What a lot of first time Adwords users fail to realize is that the keywords they use for their promotion are most likely used by a lot of other retailers as well. By committing resources to these kinds of keywords, you increase the CPC for them, causing additional competition.

Your competitors won’t be happy to see their high-bid keywords underperforming, which will give them a good enough reason to hate you.

However, your competition shouldn’t concern you as long as you are on the same page with your customers. In the end, the customers choose the winner, which is why getting feedback from your clients is a crucial marketing action.

Analyzing Feedback

Your analytic software can reveal a lot of useful information for your marketing. You will no longer need to interact with your customers to understand what drives and motivates them to spend more time on your website. Of course, not all your website traffic is essential for creating feedback. You should be able to filter through the traffic and locate your targeted audience, thus getting every bit of information concerning your website and your offer.

Again, you should aim for consistency, so if you get similar complaints about anything - react fast, and start changing things.

If you are a parent, then you know how it feels when your kid gets sick. You will do anything to make him/her feel better, and the same applies to your business. When problems occur - you will do anything to solve them. That's why when you can't figure out what’s going on with your sales even though your traffic is high - sooner or later it will create doubts, and make you desperate.

Humans tend to react more than they act. That’s why people visit the doctor when something hurts and not before. However, you shouldn’t wait for something terrible to happen to your Adwords campaign before providing security for it.

Secure your business

If you have never heard about click fraud, you should know it’s a malicious scheme that involves bots clicking on your ads, depleting your budget while giving you nothing from it.

Click fraud ranks as one of the most annoying things that PPC retailers face nowadays.

If you have high traffic but zero sales - you are probably a victim of click fraud. Click fraud bots are designed with the sole purpose of clicking ads. They can drain your entire advertising budget in a matter of hours unless you are equipped with software that can prevent it.

TEA software makes sure that you end up with human traffic on your website and it can easily prevent click fraud from causing problems for your business. On top of that, it has more advanced analytic options than Google Analytics. It allows you to monitor your visitors in detail by using Heatmaps and Engagement scores based on their interaction with your website.

I wish someone had told me about this earlier before I lost a significant part of my budget to bots. I guess I learned it the hard way.

Advertising quality matters more than you might think because you can’t have a productive entering without smart advertising behind it.

So, if consistency is questioned when it comes to producing more value and making a strong claim in your niche - take your time at designing the best offer on the market and make it interesting for your audience.

Spend some time analyzing your customers’ needs by putting yourself in their shoes, and then match those needs with high accuracy.

If you are interested in the organic promotion of your website by making minimal but worthy efforts, you need to comprehend how to address your analysis and get the most out of it. Your gathered information might seem random at first, but it if you do a proper search you will find specific patterns. For example, a pattern can show that people from Pennsylvania are visiting your website more than any other location. Based on that you can decide to target those people even more with your advertising. Any data from your analysis can be valuable, so store your analyzed data and make it easily accessible.

The location; the device that was used to enter your website; when, and how much time was spent on your site - are all essential factors that should be monitored. Heatmaps can give you an even more detailed picture of your visitor's interaction with your website, so you can practically see how they moved their mouse and browsed your site.

Look for consistency and patterns. If you notice that most of your targeted traffic comes from mobile instead of other platforms, it might be a good idea to improve your visual representation for PC.

On the other hand, if the majority of your traffic has excellent engagement with your landing page and main page, but people tend to leave after they enter your product listings page - figure out what’s wrong with it. Your text might be too small to read, or you just have bad pictures of your product.

However, there is no way you can discover that data without advanced analysis of your traffic, and proper evaluation of your keyword selection.

If your company appeals to the most diverse customers, it can be hard to address all of them at once, but it's not impossible.

Utilize the best software tools to help your business grow and rise above your competition. If you encounter any predicaments in your successful business establishment, there is a high chance that some retailer has already been in the same position as you, so don’t be shy to seek advice if you need it.

Make your efforts count

Don’t rush things with your marketing and work on a reasonable explanation of why your customers should buy your product. If you can make this clear for yourself, chances are your customers will also find it viable. I can suggest a lot of different ways on how to improve your efforts. However, you need to push forward with a clear understanding of your role. You have to acknowledge all incoming factors and figure out how to establish your brand in ecommerce.

It’s never a bad idea to hire professional help if you struggle to evaluate any part of your marketing campaign correctly. A functional consultant can make a vital difference in an ecommerce enterprise and save a lot of money. He can show the right course of action for solving business problems and provide valuable advice when needed, especially if we’re talking about PPC advertising.

If you discover that your platform lacks consistency, you should immediately make changes which will reflect your requirements. Your mere presence won’t be able to change things drastically for your enterprise. You need to make regular, necessary updates that will keep you going forward without fear of being outmatched by your rivals.

If you can’t determine what’s vital for your marketing campaign, it might be even harder to handle significant interaction with your customers, make a firm stand in your niche, and keep your sales buzzing.

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.

— Theodore Levitt