Why Should You Advertise on Social Media?

If you’re interested in advertising using social media, then there’s some good news and some bad news. On the bright side, it’s great that you’ve hopped on the social media train as it’s a great way to reach out to those who are interested in your item or service, therefore, you have a surefire way of making a return. That’s only one of the many advantages, though. On the downside, you’ve got a lot to learn making it difficult to even figure out where to start. However, thankfully, we’re here to break it down for you and help guide you during the process. Before we get into that, though, let’s backtrack for a moment and talk about the advantages of advertising on social media as we didn’t get a chance to go into it much.

Advertising Using Social Media

First and foremost, in comparison to traditional marketing, advertising on social media makes a world of a difference budget wise. Apart from that, you are also able to test out various ads without it swallowing up your budget whole. On the contrary, by doing so, you are able to figure out which ad performs the best and optimize it so that you’re able to make the most ROI. In addition, once the real thing is live, the campaign is very simple to track, thus allowing you to gather data to constantly change your ad to improve relevancy and enhance the content. As a result, you’ll get a complete image of the ROI for every single campaign. In regards to the creation of the ad, there are also so many benefits. For one, there are so many different targeting options, whether you choose age, location, interests, behaviors, location, or demographic, you’ll be able to pinpoint the exact audience that you’re looking for in no time. In addition to those targeting options, you are also provided with retargeting options. This is a huge win as you are able to target those who have already interacted with your company before, therefore, there’s a big chance of getting them to convert. One of the biggest bonuses, however, is the fact that this medium is constantly evolving, so you don’t have to worry about your asset losing its strength. On the contrary, if you keep advertising on social media, you’ll evolve with it, keeping you relevant and appealing to audiences.

You now know how useful it is to advertise on social media, thus hopefully encouraging you not to lose faith in the beginning stages. We’re not going to lie, it’s going to be a difficult journey, but the outcome is going to be totally worth it in the end. Also, don’t worry because we’ve got your back throughout it. Although we’d like to go over advertising on every popular social media platform, we’ve decided to select only Instagram. However, technically you’ll learn how to advertise on both Facebook and Instagram as they share the same Ads Manager. We’ve chosen Instagram, though, on the sole basis that it sees the highest engagement rates, therefore, if you want to see results, then this is your best place to begin. Therefore, without further ado, let’s learn how to advertise on Instagram.

How to Advertise on Instagram

The great part about Instagram is the fact that ads are just like the posts, therefore, they aren’t annoying. On the contrary, the fit seamlessly in. Now, in order to get started, you need to create a Facebook business profile. If you weren’t aware, Facebook is actually Instagram’s parent company, which is why everything happens on there. Once that profile is linked to your Instagram account, you are ready to move forward. The first step is to select your objective. There are a few to choose from when it comes to advertising on Instagram. However, you’ll be able to find one regardless of whether you’re trying to drive the awareness of your item or business, get potential customers to learn more about what you have to offer, or you’re trying to boost item sales, for instance, to see more conversions happening. As soon as you’ve made your selection, it’s time to set up your target audience. Make sure that you spend quality time here as you want to be sure that you’re targeting as narrow as possible. After all, it’s not about the amount that you target, but rather the number that will convert and that doesn’t necessarily mean that you need to target all of Instagram in order to see some conversions. On the contrary, you’ll see the best ROI merely by targeting those who have a high conversion rate. Once you’ve selected some options, such as location, demographics, interests, and behaviors, you can take a look at making other types of audiences such as custom or lookalike ones. A custom audience is one that contains those who you’ve already interacted with in the past while a lookalike audience is filled with those who are very similar to some of your most valuable audiences. Once you’re satisfied with the audience that you’ve chosen to target, it’s time to choose your ad format. On Instagram, you can choose between photo ads, video ads, carousel ads, and stories ads. Make sure that upon your selection, you know the specifications for the said format, that way you’ll be uploading quality content. In addition to being able to set all of this, you are also able to choose the kind of budget of your choice. A daily budget is the amount that you’re willing to spend per day on a specific ad while a lifetime budget is the amount that you can spend during the lifetime of an ad.

In addition to all of the things that go behind the scenes when it comes to creating the ad, there are a whole lot of things that happen after it’s gone live. For instance, you want to track all of the user engagement that happens on the platform and outside of it, that way you can detect any trends or obstacles. In addition, you want to track and see if there are any bots making those false clicks that are hindering the effectiveness of both your gathered data and your advertising budget. You can do so with our platform TEA, otherwise known as threat and engagement analytics. If you want to learn more, head on over to our site. You can even find a free webinar there!