The AdWords Management Agency That Can Help Your Business

PPC advertising can be incredibly beneficial to businesses with the right management agency, regardless of whether you need it for a transactional ecommerce site or just because you want to boost both brand awareness and traffic for your physical store.

PPC, which stands for pay-per-click, is a form of marketing in which companies pay for their advertisements based on the number of clicks that it receives. If you have the right strategy, you’ll be able to expand your customer base as well as boost profits. However, in order to have a strategy that is that successful, you need to apply the correct Google AdWords campaign management, since it’s the main channel that the majority of businesses use for any of their PPC activities.

There are a number of factors that can influence your ROI. We’ll first begin by sharing a few tips and tricks on running a campaign that’s successful and then following them, we’ll outline our AdWords management agency.

AdWords Campaign Management Tips and Tricks

Regardless of whether you’ll be running the activity on your own or you’ve got an agency doing it for you, knowing the basics of it along with some pointers will never not be useful to you. Therefore, let’s first begin by breaking down the basics.

Initially, you need to begin by doing some research on the keywords that you’d like to target. Start by brainstorming some words and phrases that’ll help outline your business and what it is that you do. Then, group those keywords into related categories. At this point, you should have a pretty good understanding or how competitive your keywords are, therefore you should be able to give yourself a general budget based on that number. Knowing this, you can place bids. Afterward, for every keyword or group of them, you must make an eye-catching, creative, and relevant advertisement. This advertisement should also be connected to a well-made landing page. As soon as you’ve done all of the above, you’re ready to launch your campaign. Make sure that you collect any information that you can about it and then analyze how your campaign is doing.

Now that you know the basics, there are a few steps that you can take to ensure that you’re making the most out of your PPC activity. For one, keep in mind that your AdWords account’s Quality Score plays a big role in how effective your PPC activity is. This score combines a number of different factors and then Google uses it to reward you, granted the ad and landing pages are quality and relevant. Additionally, the relevancy of your grouped keywords will influence the cost-per-click (CPC). Also, with the help of a PPC campaign, you can better understand who your current and potential customers are and then target them based on segments and search habits as well as geographic location, device, and time of day. Also, make sure that your keywords are grouped logically and in a relevant way as this will boost your Quality Score.

When you’ve launched your ad, make sure that you test it out before going full force. You don’t want to eat up all of your money on the first launch. Instead, make your initial budget lower than the actual budget that you had set out for it. Also, when we mentioned analyzing your activity, we didn’t want you to take that task lightly. This should be done daily, at a minimum, in order to figure out how well your ads are doing. Additionally, you want to make sure that you are detecting any sort of click fraud as that could put a huge damper on the campaign if it’s not dealt with immediately.

AdWords Management Agency

TEA

TEA is an AdWords management agency, which stands for threat and engagement analytics, that combines the use of a powerful software with consultants who are Google AdWords certified. This PPC solution can be highly beneficial to all businesses of any shape or size as we are very knowledgeable on the subject and use some of the most advanced tools today. As a result, we are able to monitor, adjust, and automate everything, giving you the opportunity to make the most out of your AdWords activity. In fact, this is the agency for you if you are worried about website traffic as our traffic quality management solution offers actionable insights for click traffic performance. Additionally, on the contrary to Google Analytics, we offer visitor threat scores for each visitor and then an engagement score for only those visitors that are actually real. In fact, we are able to detect all forms of invalid traffic, which can then be traced all the way back to the source, which gives you immediate access to data that will assist you in a fast and efficient decision-making process. This is made possible thanks to all of the past data that we have collected and analyzed. As a result, we are able to detect visitors that are bots versus visitors that are humans based on mouse movements, eliminating all of the havoc surrounding click fraud.

Additionally, we are able to outmaneuver Google’s automated service thanks to our own automated bid management features. In fact, we can foresee future sales conversions with the help of real-time visitor engagement, whereas Google needs an 18-hour turnaround time of AdWords adjustments. As a result, you can beat out your competition when it comes time to purchasing ad traffic.

Another great feature that we offer is the ability to detect any customer trends. We can figure what’s in the way of conversions and the places in which customers typically leave the site, giving you the most accurate assessment of your actual conversion rate.

In the end, all that we want to do is work both as your vendor and as your partner that way you are able to make the most out of your Google AdWords campaign management. This is possible thanks to our focus on measuring irrational human behavior in order to make the prediction of whether or not a visitor will become a customer versus simply focusing on advertising costs and conversions, as the majority of other agencies do.