Best PPC Management Company for Automotive Marketing

Marketing has developed immensely. The foundation of the first advertisements began from a creative idea whereas now it’s a data-driven process. In fact, back then dealers admitted that half of their advertising didn’t work. The problem was that they didn’t know which half. Digital marketing has changed all of that. However, marketers are finding it difficult when it comes to connecting the dots. Another process that has changed is the customer journey. Thanks to advancements in technology, shoppers are given more tools in order to find the best item and the most optimal price.

The thing is, 80% of those looking into purchasing a vehicle utilize some kind of digital technology in order to do some research. They really want a nicer digital experience and would actually prefer to make the entire purchasing process online. Automotive companies can take advantage of this by measuring the number of consumers that is brought by a marketing campaign. Thanks to PPC systems such as Google AdWords, companies can get information about the most profitable keywords as well as ad copy response from a PPC campaign, which helps markets measure their actual ROI. That being said, today, there are many PPC management companies out there that can help you connect the dots that way your dealership is able to sell more vehicles every month by offering you actual leads from your digital campaigns. Keep on reading to learn more about the best ones in the business.

Turbo Marketing Solutions

This agency prides themselves on providing digital automotive marketing that actually produces results. This is all accomplished thanks to their powerful automotive marketing tools. This agency is even able to bring salesmanship to shoppers via YouTube in-stream ads.

They also offer a variety of turnkey automotive lead generation campaigns. This lets your company focus on selling cars while they make sure that your showroom is bustling with people. Their campaigns are all based on their three secrets to automotive marketing conquest.

For one, they target those that are non-intenders, which means that these are people that actually aren’t in the market to purchase a vehicle. Secondly, they make pre-frame bridges that assist those who didn’t initially think they were able to purchase a vehicle, but then they get enthusiastic about the incentives that your manufacturer offers. Lastly, they utilize a sales funnel versus your main dealership site that we they have better control over the conversation and that way you can steer clear of distractions.

Autoshop Solutions

They offer RPM, which is a powerful turnkey marketing solution. You can focus on fixing your cars while they can help you bring those customers to you. This is first initialized by creating a custom site that’s powered by their award-winning auto shop marketing. They offer many tools that you need online such as SEO, PPC marketing, social media, as well as review management. This way, your site will look good and it will be able to drive your business towards success. The combination of tools is used to form their RPM program that way you are able to create a powerful online presence. They’ve even got automotive marketing expertise behind every single service. As a result, you’ll be able to beat out your competition, make a name for your company, and you are able to trust your marketing to experts.

When it comes to the website, you’ll be able to make it custom, while making sure that it’s responsive. It’s also packed with powerful SEO content and engaging features. With SEO, you’ll be able to rank higher in search engines over time since you’ll be able to go after highly targeted keyword traffic. You’ll also be able to advertise on Google, Bing, and Facebook by creating very highly-targeted campaigns that drive conversions. You’ll also be able to make engaging social media content while monitor as well as boost your online reviews.

PureCars

This agency’s solution, SmartAdvertising, combines marketing automation together with business intelligence that way you are able to create the most effective marketing campaigns. In fact, this solution delivers both inventory and market insights while helping you make better, data-driven decisions. This is made possible by using technology, data, business logic, as well as your dealership’s goals to push results. Their software is able to connect all of the dots between inventory, market supply, and demand, pricing, as well as audience behavior. As a result, your company will be able to reach maximum ROI.

They deliver ads across devices based on search-relevant features while even including trim level. Also, you will be able to reach as well as re-engage low funnel shoppers with the help of inventory ads. You’ll even be able to leverage a very aggressive bidding strategy courtesy of real-time bidding that way you can re-engage previous visitors and push low-funnel traffic back to your website. On top of that, you’ll be able to catch the eyes of shoppers with the help of engaging, high-impact pre-roll videos on YouTube as well as across video content on their own, exclusive ad network.

TEA

Now, the best PPC management company for your business may not be the best one for others. Therefore, prior to making the selection, take the time to outline your business wants and needs and see if there’s such a company that contains the features necessary for your company. That being said, we’d suggest beginning your search with our own agency, TEA, as we offer an abundance of features.

Our click fraud solution is able to detect whether or not a visitor is a bot or an actual user via their mouse movement versus depending on either Google conversions or Google Analytics. Those who are bots receive a threat score while visitors receive an engagement score. In addition to monitoring your visitor behavior in actual time, we also automatically adjust your keyword bid cost, ad position, and bid geolocation, just to name a few things. We also make engagement analysis based on behavioral patterns of visitors that have converted on your site successfully and then change your bids to boost the probability of purchasing traffic that is similar to those behavioral patterns. However, this is just a taste of everything that we can offer you in the PPC department.

Give our webinar a watch to learn more about how our combination of Google AdWords consultants and a powerful software can help your business.