Sales, customer retention, customer loyalty, Return on Investment (RoI), conversions, and leads are just some of the topics that you will read about in this book. If you have ever wanted to read a book that will throw a ton of interesting sales ideas at you, then this is the book that you want to read. I must confess that I am a marketer at heart and ideas that pertain to a sales boost will always find special favor in me. But then again, all ecommerce business owners know that customer acquisition is their biggest challenge. That's why they must read this book.

Content

If you have heard of an online sale strategy or concept, chances are that you will read about it in this book. To give you a sampling of the areas that this book covers, take a look at the following list:

  • SEO
  • Remarketing
  • Usability
  • Testing
  • Retention
  • Shipping
  • Navigation
  • Search
  • Conversion
  • Social proof
and then there are many more. Right there you get the impression that the book will serve as a great refresher of topics that you already know, and an invaluable source of what you do not.

Pros

  • The tips on optimizing your site to improve conversion is a delightful to-do that this book offers.
  • One of my problems with sales manuals tends to be that they discuss a lot of principles, but contain very little that is actionable. This book isn't like that. A lot of what this book has to say has immediate practical application.
  • It is impossible to make all 300 tips work for you, but many of them are gems.
Cons Several of the tips may work today, but they are more like hacks that will stop working over time.

Conclusion

As ecommerce has turned hypercompetitive, it's important that you appreciate the real challenge of ecommerce: customer acquisition. And that is where this book comes in handy. I regard my self as a suave online marketer. But there are dozens of tips in this book that I would not have paid attention to until they were specifically pointed out to me. I recommend that you read this book. Of course, the journey of an ecommerce professional has such a steep learning gradient that you need to read far more than just one book,


ARTICLE SOURCE: This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog.