You've finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? Thats the question you need to answer as you start formulating your unique selling proposition.

It can drive you crazy. Especially, if youve never thought too deeply about it. What is it about your online store that would make a potential customer shop there and not elsewhere?

Theres got