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You Can Finally Engage Customers  Ecommerce CRM Integration Solution - System and ToolsA customer relationship management system is a central location or piece of software that you can use to store customer details, accounts, information and leads that can then be leveraged for future sales opportunities. Small and large businesses will benefit from e-commerce CRM systems and tools in that they firmly place client data in the 'cloud' - which means that it can be accessed by multiple people, anywhere, at any time, from any number of mobile devices. For the mobile developer who has spent time, energy and money building a responsive mobile e-commerce website, CRM solutions are more important than ever. Using select CRM practices and processes, sales on an e-commerce website with integrated CRM tools will help you better understand your customers, and what makes them buy from you. Ecommerce CRM systems have the power to harness your customer data, so that you can gain insight into customer behaviour, social experience and purchasing habits - which gives your website the power to improve your offerings and increase your sales. With this kind of valuable market information, your ecommerce website or app is sure to expand rapidly in your chosen niche market. TOUCHPOINTSEvery single interaction you have with a customer is a touchpoint: a customer arrives at your website, he watches a video, he provides his email, you respond, he reads your email, a ticket is open for him, and so on. All these touchpoints are recorded and displayed in detail for you to store and analyze along with historic touchpoints from prior interactions. You can dive into each touchpoint and discover exactly what happened. See what pages he went to, how long he stayed on each page, which videos he watched, how long he watched them for, which emails he opened, how long they were open and much more. Touchpoints give you never before insight allowing you to take that data and apply it to your marketing efforts.
LEAD SCORING & RECOVERYAll Touchpoints for a customer are analyzed and calculated to place that customer into Lead Types like hot, cold, warm and this is done automatically for you. With Client Discovery you can select all Lead Types within a date range and then act upon those leads. Do things lik sending all warm leads from last month an autoresponder with just one click. Discover new clients, old clients, lost clients and more.
INQUIRIESAn inquiry is someone who is browsing your website but is not yet interested in purchasing. You can manage these Inquiries and their interactions with your website to get them to become a prospect. PROSPECTSWhen an Inquiry is on the fence to buy they become a prospect. A prospect will engage with your videos, demos, reviews, webinars, case studies and typically show high engagement. The ability to manage Prospects and push them on to become a Lead is critical. LEADSA Prospect becomes a Lead when they make physical contact to buy or they have multiple engagements. Live chat contact, email, and phone are examples of physical contact. Again you must have a way of managing Leads efficiently to get that final sale. MULTI-CONTACT RELATIONSHIPYou can finally have unlimited amounts of contacts under the same company. Easily identify each contact and the relationships he has with all the companies his mapped to. Leave notes, customize contact profiles, and provide contacts with unique logins and passwords to the website. EMPLOYEE SECURITYCreate custom security roles for each employee to restrict what they can access. You can also customize the hours when employees can login, what emails they can access, what screens they can see, what permissions they have, and monitor their activity via screen shots.
SALES AUTOMATIONSales tools increase sales efficiency and close rates, while reducing sales cycles. Improved information flow gives sales teams awareness of all activities influencing their customers. Lead assignment and workflow help manage and improve the efficiency of sales processes.
ANALYTICS & FORECASTINGService management tools reduce response times and support costs, improve customer satisfaction, and accurately bill transactions. Assign and escalate support cases according to workflow policies. Bill cases according to client support contracts.
MARKETING AUTOMATIONMarketing tools manage leads, improve conversions, measure campaign performance, communicate with contacts, and improve productivity. Reports link campaigns to profitability.
SERVICE & SUPPORT AUTOMATIONA complete set of reporting tools improve forecasting and information flow, and reduce deviation from targets. Customize reports and dashboards to provide real-time performance indicators.
KNOWLEDGE BASEAllow customers to search for answers to their questions 24/7. This also helps m knowledge transfer, allowing more customer self-service and generating fewer support calls.
DOCUMENT SHARINGProvides a secure location to share documents with customers, such as marketing material, educational material, company policies and FAQs, without needing to build a separate web page.
MORE FEATURES
INTEGRATED FINANCIALSCustomer Management is integrated with billing and financial data so you link campaign response rates and sale performance to overall profitability.
LEAD & LIST MANAGEMENTAggregate leads from your website, purchased lists, trade shows, events, with those manually entered by salespeople. Assign leads to sales or partners according to customized criteria and data. Capture city, state and ZIP code of leads to facilitate geographic analysis.
ACCOUNT & CONTACT MANAGEMENTGain a 360-degree view of accounts with leads that can be converted into business accounts and linked to contacts, activities, tasks, opportunities, cases, and documents.
OPPORTUNITY MANAGEMENTOpportunities can be converted to sales orders for quick fulfillment and are linked to items in your product catalog so when deals close, finance can quickly issue an invoice. Opportunities are centrally managed so everybody can collaborate to close deals.
CASE MANAGEMENTCases can be viewed by all stakeholders along with the tasks, events, and activities that are linked to them. Case severities, escalation paths, priorities, and reminders help improve customer service. A support person can now self-assign a case instantaneously with the Take Case button, speeding up time to resolve issues and answer questions.
CONTRACT MANAGEMENTLink service and support automation to customer contracts so service agents can determine the proper level of service. Service rates can be contracted per incident, per hour, or prepaid.
ONLINE MARKETINGRapidly create customized landing pages which capture leads originating from your website, a Google advertisement, a direct mail piece, or other source.
EMAIL MANAGEMENTAutomatically attach incoming and outgoing emails to various CRM features. Link outgoing emails with logged CRM activities and use the activity content that is automatically.
INTEGRATED DOCUMENT MANAGEMENTManage a central repository of customer collateral, email templates, price lists, contract templates, pictures, videos, and other documents so your entire company uses the same set of current materials. |
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