Easily Become a Multichannel Jeweler with
Shopping Cart Elite

With each year, consumers become more and more comfortable purchasing jewelry online. In fact, based on data collected by Research and Markets, the global jewelry market will increase by 5% each year during the upcoming five years. Therefore, although it only has about 5% of the market right now, come 2020, it should at least have 10% of the market.

Despite this increase, it’s no secret that there’s still a large percentage of shoppers that are still afraid to buy jewelry online. As a result, retailers must aim to eliminate the barriers that result from ecommerce in order to make the most that they can.

Ecommerce jewelry stores

Should you decide to begin selling online, just as in a physical shop, you need to cater to your item online, too. In this case, since it’s jewelry, it needs to be just as detailed as a piece of jewelry is, without taking away from the beauty of the item.

Shopping Cart Elite can help a business make sure that crucial details aren’t neglected including, but not limited to:

The overall website presentation and usability

A huge part of trust depends on a good visual. Every aspect of a website should be a reflection of how much a business puts into the items themselves. SCE assists with the curation of the best possible visuals for business so that the brand image isn’t lost or distorted along the way.

This can be accomplished with the right theme. SCE allows businesses to store several themes, with the first five offered for free! They can be utilized for various:

Domains

For instance, businesses can have a different website for their B2B customers and their B2C ones. Additionally, they can divide their different jewelry specialties or lines across different sites.

Time periods

Special themes can work during specific dates such as a holiday or a special promotion, ie. Cyber Monday.

Types of customers

The theme that is portrayed is based on the customer themselves, ie, Wife-Mother-Grandmother theme. This can be accomplished with the help of data received from CRM.

Additionally, businesses need to make sure that their sites look good across all devices, whether it be a smartphone, tablet, or a laptop. The templates that SCE offers ensures that the websites are mobile friendly, too. They also take into consideration the loading speed because today, consumers expect sites to load within seconds or else they leave the page in search of a faster one.

Item variations such as size and stone

Consumers often shop with an idea of what they want to purchase. Instead of having to look through the entire catalogue in search of something similar, businesses can incorporate search filters to help make the site more user friendly. SCE offers auto-generated search filters that stems from various item specifications. A few of them include, but aren’t limited to:

• Price
• Metal
• Size
• Shape
• Carat weight, etc.

Although the outside of a website is very crucial for customers, the inside is, too, if not even more imperative, due to the fact that it’s the foundation; it’s what drives the company forward and in an upward direction. SCE doesn’t joke around with their core. They offer a variety of features including, but not limited to:

The Help Desk for Everything Sales

SCE allows businesses to make any communications with a customer, a Help Desk ticket, meaning that each email, online chat, phone call, etc. can be monitored and managed, guaranteeing that every interaction gets the necessary attention.

Emails and Email Marketing

SCE goes above and beyond with their email software. Apart from the usual features associated with it, it also links together with CRM, Help Desk, customers, as well as orders. Therefore, you can link an email to, for instance, an order or a customer, with ease.

Additionally, it’s possible to get in contact with the database with the help of either core customer field or CRM field data. Businesses can make autoresponders, newsletters, promotions as well as any rules that they’d like to be implemented. ROI can then be monitored with ease on several devices.

Project Management

Here, SCE assists companies with managing each process that an individual has to accomplish whether it be sales, marketing, or operations. This, too, is linked to the tickets, CRM, customers, orders, and the Help Desk.

Projects can be divided into smaller goals that, when completed gradually, will help businesses reach the ultimate, final goal, while simultaneously monitoring the progress. A few projects that the software can assist with tracking include:

• Social media advertisement creation
• Jewelry event campaign
• Jewelry trade show preparation, etc.

Inventory Feeds

The software can easily adjust inventory based on a schedule, should the supplier offer a live inventory feed on either a URL or FTP. Suppliers can give their inventory feeds to the dealers simply, thus giving them the opportunity to figure out what the suppliers can dropship for the dealers.

Sell Jewelry Designer Item Lines

Businesses can use Brand Pages with ease in order to put out the Jewelry Designer Lines to the front, which is especially useful for On-Site SEO. As a result, rivals won’t perform nearly as well as others with their “Collection” pages.

Product Reviews & Q&A

This is highly beneficial for SEO as well as Sales Copy since both of them will assist with a company’s conversion rate. This is accomplished by letting new buyers know how past purchasers had enjoyed the items while also offering answers to any questions that they may have.

ROI Analytics

SCE offers ROI analytics through various mediums such as:

• Tag manager/ URL extension building
• Campaign reports
• Engagement data and statics

Although this is just a glimpse into the number of features that SCE offers towards ecommerce jewelry stores, this offers a good idea of the rest that they have to give. Each feature is vital and performs like a clock, never missing a beat. As a result, your online jewelry store will be reaching its goals and more in no time with the help of Shopping Cart Elite. They’re large enough to help you with your needs, while small enough to truly understand your business.