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Being successful in the world of ecommerce is dependent upon many disciplines such as merchandising, marketing and design. This being the case, often basic areas of improving conversions for an ecommerce website arent fully thought through or applied. The following ecommerce tips will help you to increase your conversion rates for greater sales success and make your customers more likely to return to your site. Keep things simple. Review your site to ensure that your navigation structures and link descriptions are easy to use and understand. The more your visitors have to try to figure things out, the more likely they are to leave and never come back. Also, make sure that important information such as pricing, return policies and your contact information are all clearly visible. The more obvious you make it that youre there for your customer before and after the sale, the more likely it is that they will trust in buying from you. Think like your potential customers. If a product can fit within multiple categories, place it wherever appropriate. Simply choosing one rigid category placement and expecting your potential customer to work to find the item doesnt work. They arent going to do it. For each product you have on your site, ask yourself where else it would make sense to feature the item. Also, make sure you are maximizing up sell and cross sell opportunities. For example, if you have a page selling shoes offer a link to your belt category as well. You should always be thinking of ways to make it as easy as possible for your visitors to buy more! Consider the impact of your images. Are all of the images on your site clean, crisp and professional looking? If not, youre losing credibility with your visitors and losing sales. Review all of your images. Do they make the best impression possible? Would you buy a product shown on your site based on the image? Also, add additional images to show multiple product views and options. Take the time to make sure every image on your site is as good as it can be. Nothing can blow an online sale quicker than a poor image. Actively promote your site every day. It isnt uncommon for many small online businesses to build their website and wait for people to come. This may have worked 15 years ago, but those days are long gone. Now that the web has grown it takes greater thought and effort to drive visitor traffic to your site. Always be on the lookout for quality ways to promote your site. Basics you should be applying include search engine optimization (SEO), social media marketing (SMM), pay-per-click advertising (PPC) and email marketing. The bottom line is that you need to actively work at driving traffic to your site every day.
Now take an honest look at your site and bring in others opinions. Review your site to make sure its easy to understand and use and that potential customers can easily find related products. Look at every single image and change any that arent making the best possible impression and add additional product images as needed. While doing these things (and everything else you have to do every day) make sure you are constantly promoting your site. It doesnt matter how well you implement the first three steps above if you arent driving potential customers to your site to buy. ARTICLE SOURCE http://bit.ly/1dlcZ9s : This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog. |
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