Is Facebook Advertising Worth It?

You may be wondering, “Is it worth advertising on Facebook or should my focus be on other channels?”

The thing is, when it comes to digital advertising, today, there are so many different options that you are able to choose from. However, as nice as it is to have so many options available to you, it’s very important to choose the best one or the best combination for your company. Every channel is different and they all come with their own advantages and disadvantages. As a result, you aren’t the only company that asks yourself that kind of question. However, Facebook is often the platform looked at with the most skeptical eye. Although we all believe that Facebook is a dying application, this thought could not be further from the truth, even despite some recent scandals and here’s why.

Advertising on Facebook is a great way to simply reach out to the audience that you need, get their attention, and in turn, get the results that you need. In fact, there are two billion users every month and one of every five minutes, Americans are on either the Facebook or Instagram application. The thing is, one of the main goals of advertising is to get an item or a service in front of a large audience which is how Facebook fits the bill perfectly. Yes, it’s not perfect, but who or what, for that matter, is? After all, with it, you are able to target and budget while receiving the creative freedom to advertise as you please which is more than what can be said about other platforms. However, let’s break down those advantages to get a better understanding.

Audience targeting is what Facebook advertising revolves around. Since they are able to collect lots of information from all of the user accounts, there is a large number of options to select from when you’re attempting to target an audience. As soon as you figure out what it is that your campaign will do, you need to figure out who will look at those ads, a process known as audience segmentation. You can either go after a broad audience that way you reach many users or you can narrow down your audience via, for instance, age, income, or location. Facebook even allows you to interest target, which lets you go after a group of people based on a certain topic.

When it comes to your budget, Facebook gives you complete control over it for every campaign based on their budgeting options. If, for instance, you set a lifetime budget, you’re inputting the average amount that you don’t mind spending for the entirety of the campaign. If you set a daily budget, then that’s the amount of money that you’re willing to spend each day.

Another advantage of Facebook advertising is the ability to create whatever your heart desires whether it be an image, a video, canvas ads, or collections. However, although you are able to go all out with your advertisements, it’s important for you to keep in mind who it is that you’re targeting that way you make an ad that’ll be captivating to specifically them.

Now that you understand that putting in the effort into Facebook advertising is worth it, let’s take a look at how our PPC management agency is able to assist you with the process.

TEA

Threat and engagement analytics, otherwise known as TEA, is our PPC management platform that was created to be able to measure every visitor engagement on your site as well as identify and conclude what it is that they did on there. Apart from visitor management, we also offer social media campaign management. Our featured tools are able to tag visitor traffic, predict sales conversions, get rid of click fraud, measure engagement, as well as optimize ad campaigns. For instance, visitor engagement is measured with engagement tools such as engagement trends analysis as well as remarketing segmentation. TEA’s engagement trend analysis technology assists users with identifying behavior trends and discovering their real site conversion rate. The remarketing segmentation tools, on the other hand, help users target the actual potential customers with the right ads. On the other hand, our campaign management tools let users monitor their marketing campaigns while giving them insight into real visitor activity like bounce rate or the amount of time spent on their site.

Now, unlike AdWords experts that solely depend on Google Conversions tracking in order to optimize your campaign, we don’t need to rely on that or even on Google Analytics. On the contrary, we just detect every visitors’ touch based on their click and mouse movement. By using the behavioral patterns that have successfully converted onto your site, we modify your bids in order to increase the probability of purchasing the traffic that is similar to those behavioral patterns. Additionally, thanks to our automated click fraud protection, we are able to detect bots within seconds and then we automatically block in your AdWords. The thing is, engagement fraud is actually something that Google commits themselves which ends up being some of your most wasted ad spend. We, on the other hand, monitor your visitor behavior in actual time, as mentioned earlier, therefore automatically adjusting your keyword bid cost, ad position, bid geolocation, bid hourly and daily schedule, as well as pause any of those keywords that aren’t doing so well. All of this applies to Facebook advertising management as well. In fact, we provide a detailed marketing analysis for users so that they are able to measure visitor engagement like the first touch, last touch, and ad position, to name a few, across banner ads, Facebook, and Google PPC.

Our platform also comes with a main TEA software dashboard that allows users to receive a 360-degree overview of every single one of the marketing campaigns along with their activity and performance. In addition to all of this, we help users make their web pages better by offering tools that are made to optimize PPC, search results, item web pages, bounce rates, checkouts, as well as contact webpages.

On our website, you’ll find a webinar if you’re interested in learning more!