Facebook Advertising Guidelines for a Better Ad

Today, one of the most effective social media advertising platforms is Facebook. This marketing channel is very popular because it’s an effective paid advertising channel that can help companies get new leads as well as turn them into customers that pay. In fact, the results are impossible to ignore, which is why this platform stands out from the rest.

This platform comes with many benefits. For one, it holds a huge audience of over 2 billion users. In fact, worldwide, Facebook sees 22 billion ad clicks every year. Additionally, the ads on Facebook are very inexpensive. Getting customers organically just doesn’t yield good enough results anymore. The thing is, obviously, your company doesn’t need to reach out to everyone, but it’s nice to know that you will be able to find an audience considering the numbers. However, you can ensure that you are targeting the right audience via their exceptional targeting capabilities. They offer a variety of ad types that can then be given tags based on behavior, interest, demographics, connections, age ranges, and languages, to name a few. You are even able to remarket on Facebook through custom audiences. Additionally, you can easily find new qualified leads by cloning the audience that converts very well.

Granted, regardless of how great your advanced targeting is, the ad creative is what will either catch the eye of your potential customer or get them to scroll right past it to continue looking through their Facebook feed. Therefore, continue reading to find out a few guidelines that will help you make the most out of every penny that you spend.

Facebook Advertising Guidelines

First and foremost, make sure that you’ve got high-quality images on your ads. The image is what should be the focus versus the quality. Therefore, make sure it’s not crooked or too dark, but on the contrary, saturated in order to stand out on the page. In fact, consider using a white background. Additionally, upload it using the right image specs because if not, the image will get resized and thus it’ll look distorted. Be sure, though, to change it up every once in a while that way your audience doesn’t get bored of seeing the same image.

Another thing to pay attention to is making sure that your ad isn’t too wordy as they can be disapproved by Facebook. Therefore, check and see that the text doesn’t cover over 20% of the image’s space. In other words, keep it short and sweet. That being said, you do want to be sure that you have an attention-grabbing headline that describes your item or service. Include words such as “unique” or “exclusive” to entice your audience while ensuring that no other company is able to replicate your work. It’s additionally been proven that by incorporating a number in your headline, your click-through rate will surely increase. Having a timeframe is another great way to get customers to act as you create this sense of urgency. Other ways that you can inspire action is by using call-to-action copy like “Click Here”. However, make sure that you only stick to one!

You can also spice up your advertisement by offering discounts or creating a promotion as they often boost your click-through and conversion rate. Also, if you offer low price points, it’s very beneficial to mention them in the ad. Additionally, talk to your customers directly in order to build a relationship. At the same time, however, make sure that you are complying with Facebook’s policies as you don’t want to risk getting your account shut down.

Although there’s a lot to it, you want to make sure that your brand doesn’t look all over the place at the end. For instance, be sure that your image correlates to the message. Additionally, stay on brand by using colors, images, and text that are consistent with your company. Also, try matching your creative to your landing page to maximize advertising efficiency. It’s also very beneficial to be able to tell a story.

At the end of it all, to be sure that you follow your goal, measure your results as well as test it out throughout the whole process. It’s a never-ending learning experience, but in the end, you’ll always be sure that you’re making the best ROI for your business.

As nice and easy as this may sound, it’s still a lot of work that requires a lot of time and money followed by many nuances that are difficult to deal with if you don’t have the necessary tools to combat them. However, thankfully, there are many solutions out there today that will provide you with a much better ROI than if you did it on your own. One such solution is our very own, TEA. Keep reading to find out how we can help you with your Facebook advertising.

TEA

We created the threat and engagement analytics solution in order to assist users in measuring their site traffic and visitor engagement with the help of different engagement tools. These are tools such as engagement trends analysis and remarketing segmentation. They provide users with detailed marketing analytics which help them measure visitor engagement like first and last touch as well as ad position on Facebook or Google PPC, for example. Additionally, our campaign management tools let users monitor their remarketing campaigns. This offers them insight into actual visitor activity in places like visitor bounce rate and time on your website that way they are able to target actual potential customers with the right ads. In addition, users are able to track and see how their keywords, tags, and referrers are doing. This can all be seen on a 360-degree overview of each marketing campaign via our TEA Software dashboard.

In addition to all of this, our solution is also able to make sure that all of the gathered data is related to actual visitors instead of bots via both automated click fraud protection and engagement fraud protection.

Head over to our website to watch a free webinar if you are interested in learning more!