Facebook Advertising Policies That You Need to Know About

Many companies are very interested in advertising on Facebook and with good reason. For one, they have over 2 billion users, which ensures that your company will find a solid target audience. However, that’s just one of many advantages to advertising on Facebook. On the downside, it is a bit complex as it comes with a steep learning curve and they have quite a few policies that are a bit difficult to keep track of and on occasion, even properly understand. However, down below, you’ll find a concise list to make things a bit easier for you.

Facebook Advertising Policies

Keep in mind that their policies were created to offer guidance on the types of ad content that you can have. Therefore, every ad is reviewed against those policies within 24 hours of submission. During the review, they check the images, text, targeting, and positioning along with the content on its landing page. Therefore, make sure that the page is completely functional and relevant! If it’s approved, then you can see your results in the Ads Manager. However, if you get disapproved, there are a number of steps that you can take to make sure that it is approved the next time.

First, check and make sure that you don’t have any prohibited content. The ad can’t violate their community standards, promote illegal items or services, discriminate, promote the sale or use of tobacco products, along with many others, but it’s all items that you’d assume are prohibited anyways. However, common sense isn’t necessarily as common as you’d think so if necessary, you find the full list on their site. Additionally, you want to make sure that there isn’t any restricted content on your ads such as alcohol, dating, real money gambling, state lotteries, online pharmacies, or political advertising, just to name a few. When it comes to video ads, make sure that you don’t have any disruptive content and you need permission from Facebook should your video only be intended for mature audiences. You also shouldn’t use the targeting options to, for instance, discriminate others. When it comes to positioning, ensure that the ad is relevant, accurate, and related to the landing pages. You also can’t have an excessive amount of text within your ads! If you’re creating a Lead Ad, you can’t ask questions to get answers about account numbers, criminal history, financial information, race or ethnicity, or religion, to name a few. There are also guidelines that you have to follow should your company use their brand assets such as brand endorsement, brand usage in ads, copyrights and trademarks, and even user interface screenshots.

Although we’ve helped clear up a few policies, many companies still struggle with their ads as many of them get declined and yet they don’t understand why. However, fortunately, there are plenty of agencies out there that can do all of the hard work for you that way you can focus more on your company as a whole versus just the social media campaign management part of it. As a result, you will see the best ROI that you have ever seen without needing to put your heart and soul into accomplishing it. Down below, we will outline how a couple of companies can assist you with your Facebook advertising.

Sprout Social

This agency provides social media management, engagement, and analytics solutions for some of the top agencies and brands such as Microsoft and Uber. Their engagement platform allows companies to communicate more effectively on social channels, collaborate across teams, as well as offers top-of-the-line customer service. Their intuitive platform makes it simple for anyone to publish content, monitor their social presence, engage with their audience as well as analyze social media efforts on every connected profile. It’s possible to get teams set up and running within minutes while not needing any up-front investment, providing flexible contract terms, and no need to implement. They are also a Twitter Official Partner, Facebook marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner, as well as a Google+ Pages API Partner. Made for mostly small and medium-size companies, the three main things that they focus on is publishing, engaging, and reporting while providing solutions for social marketing, social management, customer service, as well as team collaboration. Additionally, their collaboration tools and permissions let several users work within the platform simultaneously without overlapping or encroaching on responsibilities. On top of that, thanks to their large number of reporting capabilities, your business will receive insightful analytics and let you increase your social communications.

TEA

There are many nuances that follow Facebook advertising, but since we’ve been in the industry for a while now, we have seen it all. By combining threat and engagement analytics, we are able to provide you with social media campaign management that is able to get you to reach your goals while doing so in a manner so that nothing can stop you from achieving it. Users are able to measure site traffic and visitor engagement with the help of tools such as engagement trends analysis as well as remarketing segmentation. Engagement trend analysis technology assist users with identifying visitor behavior trends whereas the remarketing segmentation tools let users target actual potential customers with correct ads. Our campaign management tools allow users to be able to track their marketing campaigns, which gives them insight into actual visitor activity in places such as visitor bounce rate as well as time on site. Additionally, automated click fraud protection and engagement fraud protection makes sure that all of the gathered engagement data is related to actual visitors on the contrary to bots. We are even able to enhance web pages by offering tools that are made to optimize PPC, search results, item web pages, bounce rates, checkouts, and even contact web pages.

From our main dashboard, users are able to see a 360-degree overview of every single one of their marketing campaigns. They can even track and see how their keywords, tags, and referrers are doing. However, this is only a general overview of our agency. To see more, head on over to our site where you will be able to find our free webinar.