How to Create the Most Effective Facebook Advertising Strategy
Facebook must be doing something right if they’ve got so many companies fighting for ad placements on their platform. In fact, 93% of marketers are already on board. However, only those with a well thought out Facebook advertising strategy are actually seeing the results that they’re aiming for. Now, although it’s not that easy to succeed with Facebook advertising as there’s a lot to it such as targeting the right users or finding the best ad format for you, if you set the variables correctly based on your ad, your campaign will see results that will give you the best ROI that you’ve ever seen. Down below, we’ll go into detail about those variables and how to set them properly based on your ad type. All of them combined create the crucial steps to an optimized Facebook advertising strategy. We’ll even share a few things to steer clear of.
One of the most important factors lies in selecting the right target audience because, in reality, your ads will only be as effective as how you end up defining your audience. When it comes to taking advantage of the power of Facebook, you must know your audience’s demographics, which is information like the age, location, job positions, and interests. Facebook makes this easy by giving marketers the opportunity to set their audience’s information based on who they’re targeting. They even provide you with their own barometer that lets you know how broad or specific your defined audience is. Another thing that you should do is test out various Facebook ad types. The thing is, they offer you so many different ways to customize your ads that way you are able to create the most captivating and creative ads. However, their top five most popular types include carousel ads, offers and homepage ads, video ads, boosted and promoted posts, and lead ads.
Carousel ads are a great way to show off your items or to tell a story while providing marketers with a lower cost-per-conversion and CPC rate in comparison to static ads. The offers and homepage ads let you include either a discount or promo code in order to funnel traffic from the platform onto your site, which is great for retargeting. Video ads have been rising in popularity as they stop scrollers to see what your ad is trying to sell or promote while you’re also allowed to tell a story without needing the user to leave the platform. However, probably the easiest way to run an ad is to promote your current Facebook content. In turn, they’re cost-effective and provide a nearly instant approach to get many more eyes on your company. Lead ads, on the other hand, let users download content from your company straight from Facebook, which is great for promoting webinars or white papers, for instance.
In addition, take advantage of Facebook remarketing. It’s often scary and confusing trying to set up your audience or figuring out the kind of ads to use, which is why it’s smart to consider taking advantage of your Facebook advertising strategy on leads that you already have. As a result, your ads will be shown to a specific audience who has interacted with your company in the past. After all, they are your best leads who already know what to expect from your company. Additionally, with the help of Lookalike Audiences, you can create an audience based on your past data, that way you can get access to new targets that are very close to your current one.
Last but not least, in order to run a budget-friendly Facebook advertising strategy, you need to target your campaign properly because not even their stellar CPC or the ability for companies to set their own budget will save you. Now, although they let companies set either a daily or a lifetime budget, there really isn’t a right way to do so. However, if you’re a beginner, it’s definitely better to start on the low side. That being said, regardless of whether you’re new to this or not, never put money into a campaign unless you’ve tested it. Facebook’s built-in split testing system makes it easy to do so. Make sure to test ad types, images, ad copy, calls-to-action, and your audiences.
Take all of this as a way to improve the cost. There, unfortunately, isn’t one strategy that is applicable to all, therefore you just need to make selections and try them out until you’ve found the one that fits your company’s wants and needs the best. If there was, we promise we would’ve told you about it by now. That being said, if it ends up being too difficult for you as you don’t want to invest the time or money into it, then it may be beneficial to hire an agency that will do all of the hard work for you. In fact, that’s exactly what our agency does. Keep reading to find out how we can help you with your Facebook advertising.
TEA
Our agency, threat and engagement analytics, is able to provide users with engagement analytics along with threat detection in order to provide them with the best social media campaign management possible. Through our main dashboard, users can get a 360-degree view of every single one of their marketing campaigns, their activity, and how they are performing. This is all possible with engagement trend analysis technology that assists users with identifying user behavior trends as well as remarketing segmentation that lets users target actual potential customers with the most relevant ads. In addition, campaign management tools let users monitor their marketing campaigns which gives them insight into actual visitor activity. Users even get a detailed marketing analysis that lets them measure visitor engagement like first and last touch and ad position across Facebook while also being able to track how their keywords, tags, and referrers are performing. In addition, automated click fraud protection, as well as engagement fraud protection, make sure that all of the engagement data that is collected is related to visitors that are real instead of bots.
To learn more, you can head on over to our site to watch our free webinar.