The Effective Way to Advertise on Facebook

Since Facebook has such a huge platform and various budgeting options for advertising along with great targeting features, it’s no wonder that millions of businesses, regardless of the size, use their apps and services in order to connect with an actual audience on any device.

With Facebook Pages, you’ll be able to get people to make meaningful connections with people that way you can expand your company by getting them to discover it. Additionally, every business is different from one another which is why they’ve made all of their apps and services in a way that will assist your company in turning your specific goals into a reality. You will be able to build either your brand or a new item’s awareness through tools that can assist your audience with learning more about what matters most to your company via, for instance, your brand’s story. It also assists with boosting traffic, engagement, as well as sales by encouraging people to come to your store or site, download your app, or even buy your items. Additionally, since you’ll be able to measure results, your company will be able to make better decisions. In fact, their measurement tools can assist you with seeing how your campaigns are doing against your aspirations that way you can work towards making better campaigns in the long run.

Through their various formats, you’ll be able to tell your story or show your items in a captivating way while at the same time, get your audience to act upon seeing your ad. You have creative flexibility across every single device, therefore, in the end, you’ll be able to reach your goals. A few of their ad formats include slideshow, video, and canvas.

Facebook Business Advertising

The beauty of Facebook advertising is that they make it simple to find the people that you need, get their attention, and then in return, get the results that you want. As we mentioned before, you are able to run Facebook ads depending on the budget that you set. In fact, there are two different budgets that you can choose from. By setting the daily budget, you establish the amount you are willing to pay per day. The lifetime budget, on the other hand, is the amount of money that you are willing to spend during the lifetime of a specific ad. Then, you can select your audience based on demographics, behaviors, or contact information. Grab their attention through their ad formats which you can customize. A great advantage is that all of them work on each device. You can even see how your ads are doing via the ads reporting tools. They show businesses how their ads have influenced them with the help of simple, visual reports.

Now, you know what it entails, but how exactly do you advertise on Facebook?

Well, there are a few steps that you can take. First of all, you need to have both a business page and an ad account. During this step, you really need to get to know your customers, therefore, engage with them and get to know their interests. Then, use a combination of geographic, demographic, behavioral, and interest targeting in order to uncover the best audience for your company. Then, it’s time to select the right ad format. There are so many to choose from. Just make sure that you align your creative copy along with both your offering and audience. The higher up the potential customer is in the funnel, the less complicated both the format and offering should be. Additionally, it’s very helpful to give most of your budget to campaigns that you are able to make a solid income off of. When it comes time for the Facebook auction, make sure that prior to handing your ad off, you have a solid advertiser bid, the ad is both quality and relevant, and you have an estimation of your action rates. Therefore, make sure that you make beautiful ads that way your ads convert. Facebook offers a number of great formats, as mentioned earlier. Also, take advantage of their Creative Hub, which lets you go through very beautiful ads in various formats so that you can get inspired and create your own phenomenal, eye-catching ad. Another thing that you can’t forget about that we already talked about includes remarketing. Take advantage of the site-visitor information that you had that way you can turn prospects into customers. Then, just as you’d suspect, you need to constantly test out your ad. Make adjustments to your bids, audiences, and creative whenever necessary. The nice thing is that Facebook lets you set up A/B testing in their Business Manager user interface. You can also take this time to utilize lookalike audiences that way you can find new potential customers that are very similar to those of your current audience.

Now that you know how Facebook advertising works, you can try and put it to practice on your own. That being said, it may still be complicated and you may find yourself coming across many different things that you never expected. For instance, you may find bots eating away at your money while giving you leads that aren’t even real. Additionally, you may need to use information regarding the engagement in order to find some patterns or make an analysis to better your ad campaign. Fortunately for you, there are agencies out there that do just that for you.

TEA

Take, for instance, our own agency, threat and engagement analysis. With the help of our engagement trends analysis tools, users can identify visitor behavior trends and discover the actual conversion rate for their site. Our remarketing segmentation tools let users target actual potential customers with the right ads. At the same time, our campaign management tools let users track their marketing campaigns, which provides insight into actual visitor activity. On top of that, both our automated click fraud protection and engagement fraud protections makes sure that every single piece of gathered engagement data is related to actual visitors versus bots. To gain even more insight into how our agency can help you, head on over to our site where you can find our free webinar.