How to Advertise on Facebook with Ease

You’ve probably been noticing more and more companies using Facebook paid advertising. You might be wondering whether or not it’s worth it or even how you begin. Well, to answer the first question, it’s no doubt that social media advertising has become not only a very popular marketing channel, but it’s become one of the most effective paid advertising channels as it assists companies with both getting new leads as well as turning them into customers that actually pay.

Now, in order to answer your second question, all you need to know is that it’s an easy process to set up and you’ll acquire fast results right after it. In fact, several hundred dollars can get you a long way. However, you can begin without putting much effort into it. The thing is, you can get people onto your page at as low as $0.10-$0.30 per click, depending on the ad placement. Therefore, it clearly must be working if there are 65 million companies that use Facebook Pages.

If you’ve ever worked with Google AdWords, then you know how difficult of a process it is. It’s safe to say that Facebook is much simpler as you don’t need to learn nearly as much in order to set up your first campaign.

Additionally, Facebook provides companies with a huge audience that they can work with in order to find one that is the most applicable to their own business. In fact, they make it really easy to customize your target audience based on preferences such as interest, demographics, location, and actions on your site, to name a few. Additionally, Facebook is always adding new ad placements, such as video ads and instance article ads. You are even able to customize campaign elements such as campaign objective, target audience, bidding, and delivery optimization. They also boast the fact that the average person spends 50 minutes per day on their three platforms, Facebook, Instagram, and Messenger, which is way more than any other network. With the help of Facebook ads, you’ll be able to reach out to every single one of them.

On top of all of this, Facebook is constantly adding new features, which gives advertisers an increasing amount of tools and tactics in order to reach the audience that they are targeting. Making advertising so easy for anyone to do is unlike any other platform.

You understand the advantages of Facebook advertising, but how do you get started?

Facebook Paid Advertising

Prior to launching your ad, there are a few things that you need to establish. For instance, you need to have a business goal that way you know why you’re running the ad, have an understanding of the audience that you want to reach, have a daily or lifetime budget for your ad, and know the kind of photos or videos that you’d like to see on your ad and landing page. Let’s break these elements down.

When selecting the best ad objective, you need to figure out what result you have to get from the ad. Then, use what you know about the people that you are trying to reach out to in order to establish your audience. Factors such as age, location, demographics, and behaviors should all be taken into account. Then, you need to figure out where you’d like to run your ad, whether it be on Facebook, Instagram, or apps and sites in the Audience Network as ad placement will help you reach the audience that you think will be the greatest in both size and conversion. In addition to all of this, you want to make sure that you set your budget. A daily budget is the amount of money that you are willing to spend per day on a set ad while a lifetime budget is the amount you’re willing to spend during the lifetime of a specific ad. You also want to make sure that you choose the best format for your ad that caters to your business the best. You can select either a photo, a carousel, a video, a slideshow, or a canvas. When you think that you are satisfied with everything that you have set and you’ve tested it out, you are ready to place your order. Here, it gets placed in their ad auction which will help your ad get to the correct people. As soon as it’s been launched, you can both monitor the performance as well as edit the campaign.

Although all of this information is meant to assist with the management of a more effective Facebook campaign, we understand how complex it can be, given the amount of information. Fortunately, though, there are plenty of solutions available that can help you out immensely while giving you the better ROI in comparison to if you did it on your own. In fact, our agency does just that.

TEA

Our threat and engagement analytics solution assists users with measuring site traffic as well as visitor engagement with the help of a number of tools. Our engagement trends analysis tool assists users with identifying visitor behavior trends and figuring out the real conversion rate of their site. The remarketing segmentation tool lets users target those customers that are actually real potential ones with ads that cater to their wants and needs. The campaign management tools let users track their marketing campaigns which, in turn, gives them insight into actual visitor activity in places such as visitor bounce rate and even time on the website. Lastly, both our automated click fraud protection and engagement fraud protection makes sure that all of our gathered engagement data is related to actual visitors instead of to bots.

In addition, our main dashboard gives users a 360-degree overview of their entire marketing campaign, activity, and performance. Here, users can track how their keywords, tags, and referrers are doing as well as measure visitor engagement like first and last touch across Facebook.

However, there’s so much more to our platform, so if you’re interested in learning more, you can visit our website to watch our free webinar.