How Can Facebook Targeting Help You?
If you aren’t yet advertising on Facebook, then we’re here to tell you that you are missing out. Apart from the fact that this platform holds the largest audience, it also comes with so many useful features that you won’t find on any other platform, let alone the cheapest CPC rates. However, we’re here to outline one of their greatest features that’ll help you save a lot of money by giving you the opportunity to target exactly who you need. Yes, there may be a negative connotation surrounding all that Facebook entails, but don’t let that stop you from taking advantage of all that they have to offer.
Facebook Targeted Advertising
As we mentioned before, Facebook boasts a huge user base with more than 2 billion people. As a result, they are able to provide companies with a group of people that they will definitely be able to find the ideal target audience within. What’s better is the fact that they can help you reach their audience with the help of their powerful selection tools. In fact, that’s a really important step for a successful Facebook Ads campaign. You can even use what you know about your customers such as demographics, interests, and behaviors in order to connect with people like them. The three options for selecting an audience on Facebook include core, custom, and lookalike audiences.
Finding the people that you want to reach out to can be easily done with the help of their core audiences targeting options which are targeting features that are built into Ads Manager. Creating and managing your Facebook target audience requires using the Audience Manager tool which is located in the Business Manager. You can find your audience video demographic traits such as age, gender, relationship status, education, and occupation, to name a few. You can also use advanced options to set the location via, for instance, a radius created around a store. You are also able to target people in certain areas based on country, state or region, county, designated market area, and so much more. Other layers of location targeting, in order to be more specific, include, “everyone in this location”, “people recently in this location”, or “people traveling to this location”, for example. You can also narrow down your audience based on their interests such as hobbies or their favorite entertainment. It’s very advantageous to target those that are specifically interested in a subject that is actually related to your items or services. You are even able to reach out to them based on their purchasing behaviors, device usage, events they like, or personal anniversaries, for example. That kind of data is collected when Facebook analyzes a number of factors with the help of various external data sets, too.
When it comes to custom audiences, you can get in touch with those who you already know. This is actually the most high-value target audience. This targeting option will help you find your current customers and contacts on the platform by retargeting previous site visitors and those who have engaged with your content or app. You can create custom audiences either via customer files, based on site traffic, based on app activity, or based on engagement. When targeting those on Facebook that you’re already connected to, you can create relationships and drive sales. There are three different sources that you can use in order to create your own custom audience. You can reach out to loyal customers and prospects in order to seal the deal.
You can use site visitors, who are those users that visit your site, thus they can become potential customers. Lastly, by using mobile users, you show ads to those who already use your mobile app.
When it comes to lookalike audiences, you can create audiences based on those that are like your current customers, which makes them very likely to convert. These audiences assist you with finding people on Facebook that are very similar to either your customers or your contacts. This powerful tool takes advantage of the insights that are gathered from Facebook marketing in order to boost your chances of reaching out to those who may actually be interested in what your company has to offer.
However, you may still find yourself with an audience that is way too expensive for you to accommodate. In that case, in order to narrow down your audience even more, use the “and/or” targeting options. You can also use “exclude” in order to exclude some of those that match certain interests or demographics. In addition, companies are able to learn even more about their target audiences via Audience Insights by collecting aggregate attributes about your customers like their interests and behaviors. By using this information, you can find new audiences that could potentially be interested in your company.
Now, this is a lot of information to take in, let alone put into practice. If you don’t have the time or money, then, fortunately there are many agencies out there that can do all of the hard work for you. Utilizing them is actually more beneficial to you as they have had a lot of practice in the field so they know all of the nuances and as a result, they are able to get you the best ROI.
TEA
Our threat and engagement analytics agency works to provide you with the best social media campaign management by detecting and eliminating any threats while simultaneously, analyze user engagement. This is accomplished with the help of all of our accompanying tools.
Our engagement trends analysis technology assists companies with identifying visitor behavior trends and figuring out their real site conversion rate. Our remarking segmentation tools let users target actual potential customers with the right ads. The campaign management tools that we provide let them look after their marketing campaigns, giving them insight into actual visitor activity. On top of that, both our automated click fraud protection and engagement fraud protection guarantees that all of the engagement data collected is related to actual visitors instead of bots.
However, you can learn more from our free webinar located on our site.