Free Facebook Advertising Tips and Tricks

Since Facebook has more than 2 billion users, it’s proven to be a powerful marketing tool that companies can utilize in order to promote their items or service. The thing is, though, after setting up a business page, most companies don’t take advantage of all that Facebook offers. Additionally, they aren’t quite sure what to post or just aren’t serious enough about looking after the page as it takes too much time and effort. However, on the contrary, you need to look at it as a fantastic way to connect to both current and potential users, you can promote your items and services, and best of all, it’s free. In fact, if you want free Facebook advertising then you should use it for what it’s meant to be which is a social network. You just need to work on enhancing your page.

First things first, you want to make sure that your page looks as good as possible as this will both bring people onto your page as well as boost your chances of ranking higher in Google’s search results. Next, in the “About” section, make sure that you include keywords that will give users an idea of what your company is about while informing search engines like Google. You can also claim your own web address this way your page is more personalized, let alone more professional. It’ll also be much easier to share with customers versus having a mixture of random numbers. Additionally, make sure that you select the right category that’s representative of your company. You also can’t neglect the images that you put on your page. After all, both your cover photo and your profile picture are the first things that are seen. Therefore, you want them to be eye-catching and relevant.

As soon as all of that is set up, you want to try and get users to write positive reviews on your page. This boosts the chance of people visiting your company. A way to get them to do so is by offering a discount in return, for instance.

Now, in order to bring potential customers onto your Facebook page, there are a number of things that you can do. For starters, try placing the Facebook icon anywhere that you can such as on your business cards or on your website. You can also ask people in person like when they want to enter your physical store. You can encourage them to do so by offering them a discount or a free product if they end up liking your page while they’re at the store. You can even ask people to do so when they are on your online store via a pop-up box post making a sale, for instance. It’s also very beneficial to get involved on Facebook by posting on pages or groups that are related to the items or services that you’re offering. Use these forums to offer useful answers and advice.

You’ve probably noticed that a common theme in bringing in customers is via either by holding a contest or by offering a coupon or a discount to those who actually end up liking your page. When it comes to either a contest or a raffle you can either create a timeline or a form contest. For the timeline contest, people enter when they like or comment on a specific post. A form contest, on the other hand, entails getting people to fill out a form in order to enter your contest. The best prizes are of ones that are related to your company that way you are only getting leads that are genuinely interested in your item or service. Additionally, you can offer either a coupon or a discount in return for people liking your page. There’s no need for it to be something big. It’s useful, though, for it to be a promotional item that contains your logo on it. You can even create an offer on your Facebook page where you can make a promotional code that people can use in order to receive a discount.

In addition, you should interact with your followers by getting them to like, comment, or share something from your page. Make the posts 80% entertaining and the other 20% promotional because you want your posts to be placed up higher in the scroll based on Facebook’s algorithm.

Although these are all great tips and tricks to utilize when you’re trying to advertise on Facebook for free, you can capitalize more on both Facebook and any of your other social media platforms on the dashboard of a single solution. With a solution like our own, you won’t need to go through the steep learning curve of Facebook advertising just to maybe get some kind of positive ROI. Instead, you can invest in an agency that specializes in social media campaign management therefore as a result, your agency will receive the best ROI possible. Keep reading to see how our agency will be able to accomplish just that.

TEA

Our social media campaign management tool, threat and engagement analytics, combines tools that detect threats as well as tools that analyze engagement, just as the name suggests, which in turn, helps users make the best possible ROI. Our automated click fraud protection, as well as engagement fraud protection, make sure that all of the gathered engagement data is related to actual visitors on the contrary to bots. Our engagement trends analysis technology assists users with detecting any visitor behavior trends and figuring out the actual conversion rate for their site. This way, they can put a stop to a trend before it ends up putting an end to the entire campaign. Our remarketing segmentation tools lets users target actual potential clients with ads that are captivating and relevant. Our campaign management tools let users monitor their marketing campaigns which lets them get insight into actual visitor activity for areas like visitor bounce rate as well as time on the website.

We have a webinar located on our site if you are interested in learning more!