How to Get Paid to Advertise on Instagram
Regardless of the number of followers that you have, it’s possible to get paid to advertise on Instagram. Okay, maybe you’d need more than your friends and family as followers, but honestly, the key to making money is by engaging with your followers versus trying to get as many as possible. Hint: you won’t gain any without engaging with them. Also, don’t try to cheat the system by purchasing fake followers because although they’ll boost your following count, they definitely won’t boost your profits as they won’t be buying anything. Therefore, the key here is to create engaging content.
Begin by working on your profile page. You want to make sure that your profile is neat and the posts all follow a theme. As a result, your company’s brand will have a certain look to it, which helps your business stand out from others. Also, take advantage of hashtags. They are a lot more powerful than you think, therefore, make sure that you add relevant ones to each post. By creating visually pleasing posts with captions that are relevant and captivating, you can gain your initial following. As soon as you’ve reached around 1,000, it’s time to take it up a notch by reaching out to the rest of Instagram. This is easily done by creating an ad campaign. Yes, it may seem daunting at first, but it doesn’t have to be as the hard work pays off. The thing is, Instagram has the highest engagement rate out of all of the social media platforms. How come? Well, this has to do with the fact that their ads aren’t annoying and instead, seamlessly fit in with the rest of the posts.
Another advantage includes the fact that you only pay the amount that you’re willing to pay. That’s right; you set the budget. On top of that, through their Ads Manager, you are able to target only those who would truly be interested in what you have to offer. As a result, you’ll be taking advantage of their huge audience in order to make massive conversions from the audience that you’re targeting specifically. In the end, it’ll pay to advertise on Instagram because, for every ad that’s clicked on, you pay a small fee for a huge conversion, whether it be a purchase, a video view, etc. Therefore, let’s teach you how to advertise on Instagram.
How to Advertise on Instagram
In order to get access to the Ads Manager, you have to start by logging on Facebook. Facebook and Instagram are under the same umbrella now, which is why they share the same manager. As soon as your Facebook business profile is linked to your Instagram account, you can begin the process of launching your campaign.
The first step requires you to establish your objective. If you want to advertise on Instagram, there are only a handful of objectives that you can choose from. Those objectives include boosting your posts, getting people to your site, increasing the conversions on your site, getting installs of your app, increasing the engagement in your app, or getting video views. The next step is a very important one and you want to make sure that you do it correctly. The thing is, this Ad Manager is one of the best out there for targeting exactly who you need with the help of both simple and extensive options, granted you layer them all properly. A few of their options range from location, age, gender, and language all the way to interests, behaviors, and connections. Another thing that you can do is create a custom audience. This is done by uploading the contacts that you’ve worked with before and targeting them again since you know that they once had an interest in you. Here, you can also build a lookalike audience, which are people who are very similar to your most valuable audience. This way, you can reach out to those who have a high chance of converting even though you’ve never actually worked with them before. Before moving onto the next section, make sure that you take a look at their “audience definition gauge” to make sure that you’ve narrowed down your audience enough.
In the placement section, you want to make sure that you only select Instagram so that your ad only gets posted to Instagram. The rest of the options are strictly for posting on Facebook. Then, you need to set both your budget and your schedule. You can choose one of two budgeting options; the daily budget is the amount you can spend per day on an ad while the lifetime budget is the amount you are willing to spend during the lifetime of an ad. When it comes to the schedule, your ad can either run continuously starting the day that it goes live or you can set your own start and end day. The next step is all about the format. Here, you choose between a single image, a video, or a slideshow. Prior to making your selection, though, make sure that your file abides by their specifications. You don’t want your ad to go live in low quality. That would just be a complete waste of money. Afterward, you are able to select a CTA button such as “Learn More”, “Book Now”, or “Download”, for instance.
As soon as your ad’s been launched, it’s imperative that you track its performance. With the Ads Manager, you can make changes to the majority of its parts, therefore, make changes where necessary! As powerful as their monitor is, however, there’s still a lot that it’s not able to detect, which can actually be very harmful to your campaign. However, with our platform, TEA, you won’t have to worry about problems such as bots. TEA, which stands for threat and engagement analytics, does exactly as the name suggests; we detect and then get rid of those human-like bots that eat away at your budget as well as analyze user engagement in order to uncover any obstacles or trends that we can either optimize or get rid of, should they be harmful. To learn more, visit our site and watch our free webinar.