How to Make the Most Out of Google AdWords

If you’re looking into ways to make working with Google AdWords the most rewarding experience possible, then it’s imperative that you get introduced to Shopping Cart Elite’s TEA. Although you may currently find Google AdWords very time and money consuming with a result much lower than expected, we can assure you that we can help you fix that. Keep reading to find out how.

Google AdWords PPC

Google AdWords is a service that’s provided by Google that helps companies make and display their advertisements in various search engines, with Google being the most common one. Here, the advertiser is able to make ads based on keywords that the advertiser thinks potential customers look for when searching for an item online. It’s become very popular in the digital marketing world and yet so many people aren’t getting the ROI that they expect.

If you believe that Google AdWords PPC doesn’t work because it’s draining your money and you aren’t seeing any results, then you aren’t managing it correctly! Blaming it on the fact that your leads don’t know how to use Google isn’t a valid excuse. However, Google has become one of the most profitable businesses in the world and it’s not because they’ve got money trees- it’s because they make money from AdWords due to the fact that people actually use it!

Shopping Cart Elite

Digital advertising is a great way for ecommerce platforms to reach out to as many customers as possible. This is yet another reason why it’s crucial to invest in Google AdWords. If you’re a company just getting into ecommerce, then a great platform to take a look at is Shopping Cart Elite. This software is a complete ecommerce solution that can help you automate your company, assist with SEO, PPC, and social media, enhance your site visitor conversion rate, create a modern site, optimize your employee processes, as well as boost your brand identity, just to name a few benefits. All of this is possible with the help of all of their own tools such as their enterprise resource planning (ERP) software, customer relationship management (CRM) software, employee monitoring, warehouse automation, as well as threat and engagement analytics. Having all of their own tools is what helps Shopping Cart Elite stand out from their fellow ecommerce platform competitors such as Shopify and Magento. Instead of the need for purchasing third-party applications on top of paying for the platform itself, SCE already comes with everything that you’d need, all in one package.

TEA

This is the software that you’ve all been waiting for. If you don’t yet use an ecommerce platform, then it’s definitely a good idea to give Shopping Cart Elite a try since it not only comes with the infamous TEA software, but they also offer a free trial! However, if you’re already pleased with your own ecommerce platform, then you can still integrate with TEA, also known as threat and engagement analytics. Let’s break down this software that can turn your experience with Google AdWords into one that’s fulfilling and risk-free.

TEA is a software developed by SCE that is capable of measuring each visitor engagement on your website as well as identify and conclude what it is that they did on your site. This software came about out of necessity because before, Google AdWords would send up to 80% of garbage traffic to SCE’s client sites. Therefore, they created the software that manages the threat and engagement aspects of marketing, just as the acronym suggests.

First, let’s take a look at how it mitigates the threats. The threats typically lie in human-like bots as well as in click fraud. TEA first identifies each visitor as a real one but then tracks the mouse movement of each visitor every five pixels. As soon as their behavior has been recorded, the software then uses thousands of algorithms in order to measure visitor engagement scored based on their behavior, but we’ll get more in-depth about engagement later. Additionally, TEA holds more than 10 million offender IP addresses. On top of that, it can identify any threats from click fraud bots as well as any friendly click fraud from any of your rivals.

This software handles engagement by helping companies identify the impact of their remarketing efforts by measuring the engagement of every visitor based on the marketing channel. Then, TEA combines the traffic data from all of those channels of every visitor including their first and last touch, the linear exposure, the ad positioning, as well as the time decay. You can also figure out what your visitor obstacles are as well as figure out your actual conversion rate for your site. For instance, suppose a visitor browses in the search bar for a couple of minutes but then leaves without going on the item page. In this case, TEA will identify that trend as a “Poor Product Selection”, since you didn’t have items that the user was trying to find on the site. Then, you can use that information to better your site’s look and listings to better cater to those potential customers. In other words, use those engagement trends as ways to analyze visitor behavior. You want to figure out what’s ruining your sale conversions before it ends up harming your entire marketing campaign! As soon as you are able to get rid of all of the negative trends that are impacting your conversions, you’ll only get successful engagement from your visitors, thus you’ll be able to understand your site’s real conversion rate.

Other advantages of this software include getting rid of the guesswork surrounding figuring out whether or not your keywords are performing with TEA’s suggestions of either keeping, optimizing, or dropping the keywords. You can also manage the measurement and marketing optimization tags on your site with ease as well as get rid of the guesswork around understanding whether or not all of your referrers are working. On top of that, you will also have a better understanding of how your entire campaign is performing by monitoring the health of every individual campaign and setting the number of real and fake visitors that have gone onto your site from the campaign. You’ll also see the engagement score for the real visitors, their bounce rate, time on the site, as well as the general health of the campaign. In the end, you’ll get a 360-degree overview of all of your marketing campaigns.