How can you become the best at marketing

Demand generation is a topic we can never escape, and an area where we're constantly trying to improve. It is at the heart of every marketer, and the focus of every campaign. My goal with the new whitepaper, The State of Demand Generation, is to change the way people view demand generation. With so many people talking about it and providing no new value, I knew this would be no small task. I had to prove something unlike anything before, I had to create a report unlike anything else out there, and to look at the problem of demand generation in new ways with new solutions. To find the future, you must first understand where you are.

So I studied the teachings of Seth Godin, Jay Baer, and Don Peppers. These three minds have set the standard for modern marketing best practices for the past 20 years. From there, I studied over 135 companies to see which ones had adopted these recommended best practices and find out what else they were doing. Finally, I then surveyed 400 B2B consumers to find out how they research their purchases to better understand their actions. By combining all of this research, we get a new view of demand generation, one that you have never seen before. The resulting whitepaper is an in-depth study of the use of marketing technology by the world's top 135 companies, with brand new research on the modern research cycle. In The State of Demand Generation, you'll learn:

  • The current best practices for demand generation

  • Who is doing demand generation the best

  • Benchmark data for comparing yourself to your industry

  • New trends in tools, and techniques you should adopt

  • Brand new best practices based on new consumer research

  • The future of demand generation best practices

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By: Anna Smith