How Much Does It Cost to Advertise on Facebook?

The question, “How much does it cost to advertise on Facebook?” is just as easy to answer as “What is the true meaning of happiness?” Both questions are great questions, but sadly, it’s difficult to give those who ask a concrete answer. That being said, the two questions are similar for the fact that the answer depends on a number of variables.

Over the past several years, Facebook has turned into a very effective marketing platform as it offers a large audience base, which is exactly what companies are looking for. In fact, they’ve got over 2 billion users. It’s a great breakout opportunity for companies as it’s powerful and an affordable way to promote your company online. However, what’s the price?

On average the CPC, or the cost-per-click, of a Facebook ad costs around $0.27. The CPM, or the cost-per-thousand impressions, will cost your company, on average, approximately $5.95. However, the price of the clicks doesn’t really matter if you aren’t producing profitable revenue for your company. This is why when you go into Facebook advertising, you must go in with a clear focus and use a simple strategy as your guide. You need to have a really good concept in terms of targeting and ad copy, which are two factors that Facebook takes into account when it comes to the auction. Therefore, you need to make sure that you don’t target too broadly, you need to implement custom audiences, you need a base retargeting strategy, and you need to make tests.

The thing is, Facebook offers many different targeting options. Therefore, make sure that you select the right age range, target interests that are relevant to your desired audience, target within your market and include the language, and you want to make sure that you keep a lookout on the estimated audience reach.

Additionally, if you fail to test out your Facebook ads then you’re essentially just going to throw away your ad budget. Now, this may all seem complex due to all of this information, so you don’t really know where to or how to begin. However, you can get over this obstacle by either spending the time, money, and energy into learning everything necessary in order to run a successful Facebook ad or you can invest in an agency that can do just that for you. Let’s take a look at several agencies that could potentially help you out in that department.

Cortex

Cortex lets businesses maximize ROI from their content marketing efforts thanks to their simple-to-use SaaS platform that is powered by machine learning. They use machine learning that way they can find patterns in their database that contains more than 33,000 brands and more than one billion pieces of marketing content. With every customer, they create custom content calendars as well as content briefs for the next several months of content and then it automatically populates that content for both human approval and scheduling.

Thanks to their social media content optimization platform, marketers and agencies will be able to make constant enhancements post engagement. Their platform uses AI in order to process social media data, uncover patterns that would take humans many months to find, and it translates insights into actionable direction. The thing is, Cortex is not only able to identify what makes your content valuable, but it also turns those insights into a template that can easily optimize your social media.

Their platform includes content marketing strategy, content creation, reporting and analytics, advertising optimization, competitor tracking, as well as enterprise profile management.

Marketing 360

Social media marketing 360 is a powerful platform to market on Facebook along with various other social media sites. They are able to track ad performance and they can assist you with developing an effective social media strategy that way you can expand your brand and offer the support to the company for social postings, commenting, and designing creatives to post online. In addition to posting content on Facebook, they will also interact with your followers. The goal of their posts is to engage with your followers consistently while creating more visibility and loyalty to your own brand. They are constantly monitoring the platform in order to respond to comments, messages, and posts as well as connecting with other pages, communities, and users in order to promote increased visibility. As a result, you’ll see an increase in the amount of traffic onto your site. You’ll even be able to connect with other brands. Their plans include planning and posting, distribution, boosting, engagement, monitoring, a dedicated team, as well as an established speed of follower growth.

TEA

Our platform, threat and engagement analytics, is able to be the social media campaign agency that you need by helping you measure website traffic and visitor engagement with different engagement tools such as engagement trends analysis and remarketing segmentation. Additionally, our campaign management tools let users monitor their marketing campaigns which give them insight into actual visitor activity in areas like visitor bounce rate and the amount of time they spent on your site.

Thanks to our dashboard, users are able to get a 360-degree overview of every one of their marketing campaigns, their activity, and their performance. Our engagement trend analysis technology assists users with identifying visitor behavior trends while also helps them figure out the actual conversion rate for their site. The remarketing segmentation tools that we offer let users target actual customers with the right ads. Users are also able to monitor the performance of their keywords, tags, and referrers. Our software even lets them analyze which of those elements perform well and which ones offer poor engagement.

By offering users detailed marketing analytics, our users, as we mentioned earlier, are able to measure visitor engagement, like first and last touch, linear exposure, ad position, as well as time decay across banner ads, Facebook, or Google PPC. Additionally, thanks to both automated click fraud and engagement fraud protection, we can make sure that all of the gathered engagement data is related to actual visitors versus bots.

You can learn more about our platform by heading over to our site. We even have a webinar!