How much does it cost to advertise on Instagram
If you’ve ever advertised on Facebook, then you already know the answer. The thing is, since Instagram is now a part of Facebook, both of the platforms share the same Ads Manager. However, no need to fret if you’ve never advertised anywhere before. Fortunately, we’re here to give you the ropes to get started as well as proceed successfully.
First things first, just as with Facebook ads, unfortunately, we can’t give you a concrete answer to the question, “How much does it cost to advertise on Instagram?” There are just too many factors that contribute to the answer such as the industry, your demographic audience, and your objective. In addition, you actually place a bid for your ad’s placement, so technically, your price may be different every time. That being said, we can offer you a reference point.
In the fourth quarter of 2017, the average CPC worldwide was around $2.40. If, for instance, you’re in the states, then you can expect a higher average somewhere around $3.56. In general, though, you can expect to pay anywhere between $0.20 and $2 for every click. Make sure you do some research ahead of time, however, as various factors make a huge impact, as mentioned earlier. Take, for instance, the fact that the CPC tends to increase with every month or the fact that the CPC is typically higher when targeting females versus males.
Now that you know what to expect, price-wise, when it comes to creating an Instagram campaign, there shouldn’t be anything else holding you back from the launch of such campaign. In fact, keep in mind than the amount that you actually end up spending is solely up to you. Within the Ads Manager, you set the budget claiming how much you are willing to spend. You won’t have to pay any more that the amount you set.
You don’t want to be too late catching onto this train because if you aren’t on it soon, your competition will devour you. This is simply due to the fact that Instagram is a platform which has a large user base that only continues to expand. In addition, this app was made for mobile devices, which is something that people use at least an hour and a half per day, so it would be foolish if you didn’t take advantage of that. On top of that, it currently has the highest conversion rate in comparison to all other social media platforms. Therefore, all you need to do is get started and thankfully, we’ve got your back. Keep reading to find out how to advertise on Instagram.
How to Advertise on Instagram
Getting your advertisement on Instagram is very similar to getting it on Facebook, as we’ve mentioned before, therefore, there are a few steps that you need to take in order to launch it. After you’ve had a bit of practice creating campaigns, you no longer have to go through the full motion of creating the ad and only go through the steps necessary for your specific ad. We start off with an objective, much like most projects in life. Fortunately, there’s no need to think of one and instead, you can just make a selection based on the choices made available to you. When posting on Instagram, there is a much shorter list to choose from then on Facebook. The list consists of the following objectives: boosting your post, sending people to your site, increasing the conversions on your site, getting installs of your app, increasing engagement in your app, or getting video views. As soon as you’ve selected your objective, you can select your audience. The beauty of using this Ads Manager is the fact that it makes it easy to target exactly the people that you want to. In fact, they can be as simple or as thorough as you’d like it to be including options such as location, age, relationships, ethnic affinity, generation, interests, behaviors, and connections. In addition, you are able to create both a custom audience as well as a lookalike audience. The custom audience contains those who you’ve interacted with in the past that you’ve taken from your contacts, for instance, while your lookalike audience is the one that is very similar to your most valuable audience, therefore, you are able to reach out to those who have a very high chance of converting even though they’ve never interacted with your business before. The Ads Manager does a really good job of letting you know whether or not you’ve narrowed down your target audience enough via their “audience definition gauge”. As soon as that’s set, it’s important that in the placement section, you only check the Instagram box so that your ad will only be placed on Instagram. Afterward, you get to set both your budget and schedule. You can either set a daily budget, which is the amount you’re willing to spend per day on an ad, or the lifetime budget, which is the amount you can spend during the lifetime of a specific ad. In the schedule section, you’ll set when you want the campaign to start. It can either start that day or you can set a specific start and end date. Last, but not least, you need to select the format of your ad. You can choose between a single image, a video, or a slideshow. Make sure, however, that you are aware of the required specifics for each file type that way nothing is uploaded in low quality. Another thing that you can do is select a CTA, or call-to-action button.
Make sure that after your campaign has launched, you monitor its performance that way you can improve it and keep it relevant. Now, the Ads Manager provides you with some tracking features, but they’re all pretty limited when it comes to identifying bots or tracking the user once they’ve left that platform. However, with the help of our solution, TEA, you’ll be able to both detect and eliminate human-like bots that will eat away at your advertising budget as well as uncover any trends or obstacles amongst your audience. If you are interested in learning more, you can watch a free webinar on our website.