Why Should You Advertise on Instagram?
Today, Instagram is where it’s at. This social media platform has a rapidly growing user base, making it one of the best platforms to advertise on. In fact, it’s getting close to being as large as Facebook, its parent company. In addition, it’s got the highest engagement rate amongst all other platforms, therefore, you can expect to get high conversions.
Advertising on Instagram revolves around creating captivating and high-quality visual content. Any company, regardless of their industry, can take advantage of it by posting eye-catching visuals that are able to captivate their target audience. On top of that, you don’t even need to have a tangible item to do so. In fact, you are able to advertise both products as well as services on this platform with ease and success. In addition, Instagram utilizes hashtags, which are incredibly powerful tools. They help you connect with those customers who have the greatest chance of converting in a matter of time. However, the problem with advertising on Instagram is the fact that it’s challenging to begin. The thing is, though, it doesn’t have to be. With the right tools and help, you’ll have launched your first ad campaign in no time. Now, we know you don’t want to go into it without an estimate of how much your campaign will cost you, so let’s first go over that before getting into the steps necessary to take in order to actually make the campaign.
How Much to Advertise on Instagram
Instagram and Facebook share the same Ads Manager, therefore, if you’ve ever advertised on Facebook, then you know that you can’t find a concrete answer to the question, “How much does it cost to advertise on Facebook?” The same thing applies to advertising on Instagram. The reason for this is the fact that there are so many factors that impact the cost. That being said, we can give you a reference point.
Your CPC, or cost-per-click, can range anywhere between 20 cents to $2 per CPC. As we mentioned before, various factors such as your target audience’s age or gender or the industry that you’re in will impact that price. If you choose to run your ads on a CPM basis, or a cost-per-mile, which focuses on impressions instead, then you’ll be paying around $5 for every 1,000 visitors.
The beauty, however, of advertising on Instagram, is the fact that you won’t ever end up spending more than you’re willing to pay. You’re the one who sets the budget. However, you could end up spending less than you expected to. This is due to the fact that should your campaign win the auction, you won’t be spending the amount that you bid, but rather the minimum that was necessary in order to win it.
Now that you’re acquainted with the potential costs, we can get into the process that will bring your campaign to life.
Advertising on Instagram
Since Facebook is the parent company of Instagram, you need to link a Facebook business account to your Instagram page. As soon as that’s set up, you are able to enter the Ads Manager on Facebook. There, you can begin by establishing your objective. When creating a campaign for Instagram, there are only seven objectives that you can choose from. They include brand awareness, reach, traffic, app installs, engagement, video views, and conversions.
As soon as you’ve chosen your goal, it’s time to select your target audience based on the options that you fill out. Therefore, make sure that you do some research in regards to your target audience. If you end up selecting the right options, you’ll be making the best ROI possible as you’ll only be targeting those with a high conversion rate. Thankfully, the Ads Manager makes it easy for you with the help of their large variety of options. You can start off simple with options such as age, gender, and location and then work your way up all the way to interests, behaviors, and connections. Just be sure to narrow it down as much as possible! Other things that you can take advantage of include building a custom and a lookalike audience. A custom audience is a group of people that have already gone on your site and shared their contact information with you. This audience is the one that has shown you that they’ve been interested in your business at one point or another. A lookalike audience, on the other hand, is a kind of custom audience that lets you create very specific targeting for your audience. They convert very well as they target those who are very similar to your already established customers. In the Ad Set, you are also able to establish the amount that you’re willing to spend. You can choose between a daily or a lifetime budget. The daily budget is that amount that you can spend per day on an ad while the latter is the amount you can spend during the lifetime of an ad.
The next section requires you to choose an ad creative. When advertising on Instagram, you can choose from one of four: photo, carousel, slideshow, or video ads. Be sure that you know the specifics for the format of your choice as you want to make sure that you’re uploading quality content. You don’t want to waste your money on distorted visuals!
The rest of the steps are fairly self-explanatory, but make sure that you don’t skip them! As soon as your ad has launched, it’s important that you track its progress and make any changes where needed. Although the Ads Manager’s analytics features are substantial for starters, it won’t get you far in the long run. That’s why many companies look into working with solutions such as our own. TEA, which stands for threat and engagement analytics, works to help you with things that the name suggests; finding and then getting rid of threats such as human-like bots that can wipe out your budget as well as monitoring your users’ engagement in order to make an analysis to better the experience. If you are interested in learning more, visit our site.