How to Advertise on Facebook for Free
Being able to get your ad to reach the intended audience is always complicated, let alone expensive. That’s why companies are always looking for better and more valuable ways to reach their target audience. Social media is one type of alternate solution as all of the platforms have huge audiences and at the same time, they all require little to no investment which is ideal for the companies with solid items but just not a big enough budget.
One great option is advertising on Facebook. For one, they’ve got more than 2 billion monthly active users, which proves to show that most likely, your company will find some potential customers on there. You are able to reach them via their extensive targeting options such as location, gender, age, interests, behaviors, and life events, to name a few. Additionally, you can promote with the help of any tool whether it be text posts, videos, events, offers, or even links to your site. But, how do you do so free?
Mastering organic reach is key. You need to build a Facebook business page for your company in order to begin promoting your items and services. As soon as you have a group of followers, you can begin to sell your items to them without any marketing expenses. Take advantage of the page to let your group of followers know about any special events or deals that your company may be having. In fact, engage with them as much as possible by listening to what they have to say as well as responding to their comments. Additionally, you can post images and statuses that way you can keep both your existing and potential customers updated on what your company is up to. As a result, you’ll hopefully be on your customer’s minds the next time they decide to make a purchase versus your competitor.
In order to vamp up your page, it’s beneficial to include keywords in your “About” section. This will help people understand what your company is about while informing Google, for instance, about your company. You can also claim a vanity URL that will offer your page a more professional and branded feel to it. It’ll be easier to share with customers. Also, make sure that you select the right category as that’s what will be used to represent your company. Another key part that you don’t want to neglect is getting reviews. By having a few positive reviews, you’ll be able to boost your chances of having someone visiting your company, therefore, ask your loyal customers to leave a review or maybe even offer a discount to those that do. Last but not least, you want to make sure that your company is physically appealing. After all, both the cover photo and profile picture are the first things that people see when they come to your page, so make sure that they are eye-catching and yet relevant to your company.
The best way, though, to bring people onto your page is by promoting it wherever and however you like. For instance, add the Facebook icon on everything, whether it be a business card, email signature, or your website, for instance. Also, if you have a physical store, ask those who come in to like your page. You could even offer them something in return for it. Online, you could have a pop-up box on your site that asks users to like your page. It’s also highly recommended that you get involved on Facebook. This means that it’s beneficial to post on pages and groups that are related to your company directly from your page. Offering answers to questions or giving advice is a great way to get people to come to your site.
Now, there are many ways to get users on your page and to like your page such as by holding a contest or by offering a coupon, for instance, but in the end, it will only take you so far. Yes, it is a great starting point for small, beginner businesses, but what happens when you start to expand. You need your Facebook campaign management to expand with it that way you aren’t losing money, but on the contrary, making the best ROI possible. This can be accomplished via social media campaign management agencies like our own. Keep reading in order to find out what our agency can do for you.
TEA
Threat and engagement analytics is our social media campaign management solution that combines, as the name suggests, threat detection and engagement analytics. Our users are able to measure site traffic as well as visitor engagement with the help of engagement tools such as engagement trends analysis and remarketing segmentation. When it comes to campaign management, our tools let users monitor their marketing campaigns via insight into actual visitor activity such as visitor bounce rate and time on site.
Through detailed marketing analytics, visitor engagement is measured through first and last touch, linear exposure, ad position, and time decay across Facebook or Google PPC, for instance. A 360-degree overview of all of the users’ marketing campaigns along with their activity and performance can be found on our dashboard. Additionally, with the help of engagement trend analysis technology, users can identify visitor behavior trends while at the same time, discover the real conversion rate for their site. Remarketing segmentation tools lets users target actual potential customers with the right ads. On top of that, they are able to monitor how their keywords, tags, and referrers are performing while even analyzing whether or not they offer good engagement.
Both automated click fraud protection and engagement fraud protection makes sure that all of the gathered engagement data is related to actual visitors versus bots. We are able to make detections based on mouse movement. Those that are suspicious receive a unique threat rating while those that are actual visitors receive an engagement score that’s calculated with the help of numerous algorithms.
If you would like to learn more, visit our site to watch our webinar.