How to Advertise on Social Media
Considering the fact that, on average, a person spends at least an hour and a half on their phone per day, it’s safe to say that advertising on a social media platform is a great way to get your brand or item out there into the public. After all, all of them have apps specifically made for mobile devices. Therefore, it’s actually imperative that your company has a presence on least on one of the popular platforms such as Facebook or Instagram. However, getting started is definitely not a smooth and easy road. Nonetheless, it’s not impossible and we are here to help ease and guide the process. That being said, in the end, social media advertising is a great way to make the best ROI possible while at the same time, it decreases the amount of time that you need to spend on social media.
How to Advertise on Social Media
Before you get started, you need to select which platforms you want to advertise on. Our suggestion is not to advertise on more than two. It’s a difficult decision as there are so many to choose from today such as LinkedIn and Snapchat, however, keep in mind that not all of them will provide you with the same ROI. Therefore, consider the demographics of the platforms to figure out which one fits your target audience the best. For instance, Instagram is mostly filled with millennials, Facebook’s average user age is a bit higher, while on Pinterest, you’ll find that the majority of users are females. For the sake of this guide, however, we’re going to outline how to advertise on Facebook. This platform is one of the most popular as it boasts a user base of more than two billion and it’s connected to Instagram, therefore we’ll actually be outlining how to advertise on both platforms as they require the same Ads Manager. In addition, it’s the most inexpensive platform to advertise on when it comes to the CPC, or cost-per-click.
Advertising on Facebook
The three main parts involved in both creating and then running a successful ad campaign includes setting up the ad, setting up the targeting, and then setting up the retargeting. However, first things first, you’ve actually got to either create your business page or log onto it. As soon as you’re in the ad manager, you can start by choosing your objective. Thankfully, there’s no need to come up with one and instead, you can choose them for their list. A few of them include app installs, brand awareness, conversions, engagement, traffic, and lead generation. Then, you need to choose your target audience. Facebook makes it so easy to narrow down your audience to just those who are the most likely to convert. A few of the options that they offer include targeting based on connections, demographics, age, gender, location, and interest. In addition, they let you create both your own custom and lookalike audience. A custom audience is created out of those who have already interacted with your company while a lookalike audience allows you to target those who are similar to your current, most valuable audience.
Afterward, you need to set both your budget and your schedule. Here, you get to choose one of two. The daily budget is the amount that you can spend per day on an ad while the lifetime one is the amount you can spend during the lifetime of an ad. Then, you can set the schedule where you select if you’d like the ad to run continuously starting that day, or you’d like it to run based on a start and end date that you set on your own. Another thing that you’ll need to establish is the format of your ad. You need to figuring out whether you’d like it to be a photo, a video, a slideshow, a carousel, a collection, a canvas, or a lead ad. Be sure, however, that for every one of them, you know the size and quality specifications as you don’t want your live ad to be distorted as that would just be a waste. After all, people are visuals and are attracted to things that look good.
Other tips and tricks that you should take into consideration when advertising on Facebook include making sure that you are running the exact ad for every audience, take advantage of prospecting ads in order to create brand awareness, don’t neglect the power of emoji’s, never forget to test your ad, and make sure that you use lookalike audiences as they are a fast and easy way to get to those who are very similar to your current audience, therefore they have a high chance of converting.
In the end, though, as helpful as this guide is, there are still plenty of nuances that we weren’t able to cover as they require special tools and experienced staff in order to overcome them. However, thankfully, there are agencies such as our own that can handle the hard stuff for you that way you are able to focus solely on your business.
TEA
Threat and engagement analytics is our social media campaign management agency that provides the tools for threat detection and elimination and user engagement analytics to uncover obstacles and trends along with many other functions. Let’s dive deeper into said tools.
The engagement trends analysis technology allows users to identify visitor behavior trends while figure out the actual conversion rate for their site. Additionally, our remarketing segmentation tools let users target actual potential customers with the right ads. Campaign engagement tools let users track their marketing campaigns, therefore, they gain insight into actual visitor activity. Also, both our automated click fraud protection and engagement fraud protection makes sure that every piece of gathered engagement data is actually related to visitors instead of bots. On top of that, thanks to our main dashboard, users are able to get a 360-degree overview of every single one of their marketing campaigns, their activity, and their performance while also being able to track how their keyword tags, as well as referrers, are doing. If you would like to learn more, head on over to our site where you’ll find a free webinar.