How to Advertise Your Business on Facebook

If you’re finally ready to get on the Facebook advertising train, but you aren’t quite sure where to start, then you’ve come to the right place. However, if you aren’t yet advertising on that platform or need some more reinforcements, we’ll outline a few benefits before getting into how you can actually do so.

Social media has come a long way and Facebook is a huge player. In fact, it provides advertisers with a user base of over 2 billion, therefore, we can assure you that you will be able to find your most converting audience there. However, how do you reach out to that audience? Well, this platform provides users with very robust options when it comes to both advertising options and specific audience targeting. In addition, Facebook lets you do so much more including growing your audience as well as promoting your apps on mobile devices. Therefore, let’s first take a look at some of the Facebook ad types available today.

Firstly, you can create clicks to website ads. Here, you link certain pages to your site in the newsfeed of your desktop and mobile users and in the sidebar of your desktop ones. As the name suggests, in turn, you generate clicks onto your site. Through website conversions ads, you are able to direct visitors to certain pages in order to try to get those visitors to turn into sales, leads, or subscribers. Page post engagement ads let you increase the number of likes, comments, and shares on your Facebook page posts with the help of video, photo, or text ads in the newsfeed or right sidebar. Page likes ads assists you with targeting those audiences that have a greater chance of converting as well as becoming a fan of your page. Other ad types include app installs, app engagement, event responses, video views, offer claims, as well as premium ads.

Now that you have been introduced to a variety of Facebook ad types that you can choose from, acquaint yourself with them and try and see which one or which combination would yield the best results depending on your audience. From there, you’re ready to learn how to advertise your business on Facebook. In order to place your ad, you can begin by going to the Facebook Ads Manager in order to make your Facebook ad campaign. Don’t forget that you also need to have a business page.

The first thing that you need to do is select your campaign objective, which is based on the most important metrics necessary in order to achieve your goals for a certain ad. As soon as you have a goal, it’s time to start establishing your target audience. By doing so correctly, you’ll be able to maximize on ROI, therefore, take advantage of all of the targeting options that Facebook has to offer. You can target based on location, gender, online behaviors, and connections, to name a few. You are even able to take it a step further by selecting, for instance, “Exclude people who like your page”. However, there are so many options, so you shouldn’t have any difficulty narrowing down your audience.

In addition, you are able to create a number of different types of audiences. For instance, create a custom audience in order to reach out to those who have a relationship with your company, regardless of whether they are existing customers or are those who have interacted with your company before. A lookalike audience, on the other hand, lets you target those people who are very similar to your current most valuable audience.

Now, it’s time to establish both your budget and schedule. The beauty of Facebook advertising is that you’re in control of the amount of money that you spend. In fact, you are able to set one of two budgets. By setting the daily budget, you specify how much you’re willing to spend per day on an ad while the lifetime budget is set depending on how much you’re willing to spend during the lifetime of an ad. Afterward, set both the start and end dates, should you want to schedule your ad in the future, or you can set it to go live immediately. There are other advanced budget options, too, if the basics aren’t enough.

Following this, you get to do the fun part, which is actually creating your Facebook ads. Here, you can either promote an existing post, or you can make a new ad. First, though, select your ad format. Then, you can enter both the text and media components for your ad. Don’t neglect to pay attention to the ad image sizes as you don’t want your images coming out distorted. After all, the visual of your ad is the first thing that catches the eye of your potential customer. A few ad formats that you can choose from include carousel, single image, single video, slideshow, or a collection. You can even preview it with their tool located at the bottom of the page in order to ensure that your ad will look nice.

However, it may be in your best interest to reconsider advertising on Facebook on your own. Apart from coming with a fairly large learning curve, figuring out how to do it is both time and money consuming. It doesn’t even yield a better ROI. Therefore, investing in an agency that can do all of the of hard work for you is the route most often chosen. In fact, that’s exactly what our solution does.

TEA, which stands for threat and engagement analytics, is our agency which does exactly as the name suggests, detect and eliminate threats while analyzing user engagement in order to uncover any obstacles or trends. By offering detailed marketing analytics, users are able to measure visitor engagement like first touch, last touch, and ad position on Facebook. At the same time, both our automated click fraud protection and engagement fraud protection makes sure that all of the gathered engagement data is related to actual visitors instead of bots. If you’re interested in getting a much deeper understanding of our solution, you can watch our free webinar located on our website.