How to Make a Solid AdWords PPC Campaign

Companies that choose to use PPC, also known as pay-per-click, advertising can benefit immensely from it. However, before we dive into how to make a solid AdWords PPC campaign, let’s first break down what exactly PPC is.

Pay-per-click is a form of Internet marketing that gets advertisers to pay a certain amount every single time that their advertisement is clicked on. Businesses end up buying visits on their sites instead of trying to get those visits in an organic manner.

One of the most well-known PPC advertising systems is Google AdWords. It lets companies make advertisements that show up on Google’s search engine as well as any of their entities. Each time that the search is done, Google goes through its pool of AdWords advertisers and selects a number of winners to fill in the ad space that is available on Google’s search result page. The winner is selected from a group of factors such as the quality and relevance of a business’s keywords and ad campaigns along with their keyword bids. Now that we have a better understanding of PPC as well as one of the most popular PPC systems, let’s take a look at how an AdWords PPC campaign can benefit your business.

AdWords PPC Campaign

For one, it’s a really great way to boost brand awareness as well as drive traffic, especially for online businesses. However, apart from selecting the right strategy, you have to apply the correct Google AdWords campaign management. You must place an emphasis on the latter since it’s typically the main channel that the majority of businesses use for their PPC activity. Figuring out the best way to manage your AdWords campaigns, though, is easier said than done. For one, you want to make sure that you make the most ROI possible, therefore the amount that you invest in it should result in a boost in both sales as well as customers. Let’s first take a look at the basic structure of how promising PPC activity happens.

The first action that businesses must do is research the keywords that they’d like to target. Begin by brainstorming words and phrases that both best outline your business and what it is that you do. Then, you can take advantage of keyword research tools in order to find some related suggestions as well as some information on how good those keywords actually are. Afterword, you need to group those keywords into related categories that way you can make some coherence within your advertising. Following after, you should have a pretty good idea of how competitive your keywords are that way you can place bids, set the timing for them, as well as set your concrete budget for the entire project. Then, for every keyword or group of them, it’s imperative to make an eye-catching and relevant advertisement copy. You should also create an engaging landing page that goes with it. As soon as you’ve got everything set and created, you need to put it into action and launch it! Afterward, you need to make sure that you analyze how your campaigns are working. Do this regularly in order to make the most ROI.

In addition to this basic structure, there are a few pointers that you can implement into your strategy in order to maximize your quality score, which is what Google offers as a reward to those who create quality and relevant content for their ads. The result will affect how much the cost-per-click, otherwise known as CPC, of your ads will cost.

For one, make sure you target your ads. Target those based on both segments and customer search habits, while also taking into account factors like geographic location, device, as well as the time of day. Also, be sure that the quality of your content is good. In fact, craft it to perfection as bad content is only counterintuitive. In addition, make sure that you structure your campaigns. Your AdWords account needs to be separated into various campaigns and every campaign needs to have different groups. On top of that, every ad group needs to have ad text as well as landing pages that go with it. Then, before launching it in full force, you should go into it gently, such as starting off with a lower budget. This will let you figure out what works and what doesn’t without eating up your entire budget. Additionally, as mentioned earlier, we can’t stress enough how important it is to analyze as well as monitor your activity. With a strong analytics setup, you’ll be able to identify as well as eliminate any threats such as click fraud.

TEA

With the help of all of these tips and tricks, you can enlist the help of Shopping Cart Elite’s TEA system, also known as threat and engagement analytics, in order to monitor, adjust, automate, as well as make the most out of your business’s AdWords activity. This is a very useful PPC solution that comes with a number of benefits. For one, it comes with automated bid management for AdWords therefore, companies can outmaneuver Google’s very own automated service. In fact, TEA can make predictions on futures sales conversions with the help of real-time visitor engagement, which is way faster than Google’s 18-hour turnaround time of AdWords adjustments. Additionally, TEA is able to identify suspicious traffic as well as offer unique threat ratings to clients thanks to their advanced click fraud analytics. On top of that, TEA is able to identify trends that happen amongst your users, which will help you figure out what had been in the way of your conversations and the places where your users would leave the site. TEA even acts more as your partner, rather than just your vendor, that way you can make the most out of your Google AdWords Management.

You can easily implement this system if you are currently using an ecommerce platform that is helping you become successful in the world of ecommerce. However, if you aren’t happy with it or you don’t yet have your own ecommerce platform, then you should definitely give Shopping Cart Elite a try as this platform is a complete ecommerce solution. In fact, it’s got you covered from graphic design all the way to hosting while including its very own integrations such as an ERP and a CRM software along with employee monitoring, and warehouse automation, just to name a few. Their free trial for a reason!