How to get better at sales
This is not surprising given that for any profit oriented organization sales are the ultimate metric. All the Facebook likes, Twitter retweets, and Google +1s in the world wont do you much good if, in the end, they are driving sales.
Heres a list of the top five Frank Online Marketing Show episodes as of a few days ago:
1. Inexpensive Video Tricks to Boost Your Online Marketing. YouTube is now second only to Google as a place where people do searches. That means that video is becoming hugely important. Expert Dave Phillips, founder of Ubervideo, says the most important advice for producing effective online marketing videos is to have useful content, a lapel microphone for good sound quality, and good lighting. If youve got a window and a sunny day you dont even need to have professional lighting equipment.
2. Startup Tic Talking Helps Advertisers Find Their Perfect Audience. While it is too early to say for sure how successful startup Tic Talking will be, it has developed a conversational equivalent to Pinterest that will let advertisers target niche customers with laser focus. By listening to the conversations, advertisers will even know what types of wording to use to be most effective with their Tic Talking audience, who are likely to be product enthusiasts.
3. No More Salesmen: How an Industrial Products Company Grew While Getting Rid of Outside Sales Staff Calgarys Optimum Energy Products has invested steadily in sales and e-commerce related technology, with the result that routine follow-up is handled smoothly and efficiently and staff are free to offer great service to potential customers who call-in. Theyve also been careful to make catalogs, photos, videos and webpages all SEO friendly. The result is theyve been profitable steadily and no longer need any outside sales staff.
4. How to Sell Online Without Upsetting Retail Partners. Lorex Technology, of Markham, Ontario, sells its products through its website and through retailers at the same time. It minimized channel conflict by selling some different products online from those sold by retailers, letting retailers sell new products before they show up in the company web store, and never competing directly with promotions going on in stores.
5. Market Research + Niche = Great Product & Profits. Victoria-based FunctionFox, a company that has grown to over 1,000 customers in 100 countries, created a timesheet product that could have been used in many different industries, but they chose a tight focus on advertising agencies and small design firms. Then they verified that there was a market by calling 400 companies in their target audience to find out what solution they were currently using and how it could be improved.
ARTICLE SOURCE: This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog.