How to Maximize Visibility of Your Contents??

For most business owners, unless you enjoy having your valuable content sitting idly, unread, you need to have a smart distribution model. Major media publications like Forbes have no trouble getting content read, because they hold such high regard in organic search and social media channels. But for the rest of us, content distribution is how you get your content in front of your target market, and its how youll generate leads and sales.

This article will explore five easy ways to maximize your content distribution, getting your blog and social media content in front of the largest and most targeted audience possible.

1. Focus on building your email list and use it for distribution.

Your email list is arguably the single most important digital asset you have. According to the Salesforce 2015 State of Marketing report, 80% of marketers say email operations are extremely important for their business: 20% say itsdirectly linked to their primary revenue source, and 60% say its a critical enabler of their products and services.

Email is also perhaps the most effective owned content distribution channel you have. Social media and search engine reach and visibility are dictated and limited by algorithm changes. The reach of your emails is limited only by your own efforts and strategies.

By developing and nurturing a sense of trust and community with your subscribers, you earn the right to disseminate content they would find valuable. Dont hesitate to share your blog and social media content with your subscribers - what better way to make use of your list than to promote content thats truly useful to your audience?

2. Re-share your own content on your social channels

Many marketers and business owners are hesitant to repost or re-tweet their own content. In their minds, its akin to tooting their own horn, at best, annoying and alienating their followers, at worst.

The challenges with distributing content via social media are twofold: First, we know that reach is often significantly hindered. On Facebook, for instance, we know that organic reach per fan is around 6-7%. Depending on what/who else is vying for a spot in Newsfeed at that moment, your posts may reach more or even less of your audience.

On Twitter, while we dont know the precise life span of a tweet, some estimate it at as little as 18 minutes. This means that your followers who happen to be online in those 18 minutes are most likely to see your content; those who arent may be out of luck.

For these reasons, reposting your own content is not only acceptable, its a necessity. Dont be afraid to promote the same piece of content multiple times within the first few days of publishing. Of course, you can also re-share later on, weeks or months down the road, as long as its evergreen content.

3. Scale your distribution via paid channels

Social and native ads arent just for businesses with no reach or distribution. Think of paid ads as a way to scale your current distribution efforts. So you have 10,000 Facebook fans. Why not reach 20,000 using a promoted post?

Native ads can also be a great way to get your content in front of your target market in a non-threatening way. Because your content is shown alongside other, relevant content, you reach an interested and captivated audience.

Investigate options like advertorials, and sponsored andbranded content to extend your distribution. Social PPC platforms such as LinkedIn, Facebook, and Twitter ads are growing in popularity due to their effectiveness. Reddit and StumbleUpon ads are cheap and can drive a ton of traffic very quickly.

Retargeting can amplify each of these tactics, so be sure to look into that as well.

4. Leverage other peoples audiences via guest blogging and syndication

Guest blogging and content syndication are both great strategies for leveraging established audiences you wouldnt otherwise have access to. They are strategies that must be performed with care, however. Using duplicate content across different sites can not only have a negative impact on your search rankings, it can potentially dilute the value of that content (imagine seeing the same article published on 10 different sites).

Contribute original, valuable guest posts to well-known sites in your industry in order to reach new, targeted audiences. Test out syndication networks like Alltop or SimpleReach to get your content increased reach and traction.

5. Test which distribution channels are most effective and drive the highest ROI

Content distribution is a critical piece of the content marketing puzzle, yet one that often gets neglected. I wrote about this in detail in my article Why No Ones Reading Your marketing Content. However, not every distribution channel will be equally effective for all businesses.

This is why its so important to test a variety of channels, both in terms of effectiveness and ROI. Smart Insights has come up with a content distribution matrix that can help make sense of this process. They believe that the highest ROI can be found using the following channels:

Test out these and other channels to see if they work effectively with your audience and within your budget. For best results, create content with these specific channels in mind, rather than trying to adapt existing content to various platforms.

The missing piece of the content marketing puzzle

Writing amazing content is only the first step in the content marketing process. How, when and where you distribute that content can have a significant impact on its success, and the five tips above can help.

Article Source: this factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog.