How to Successfully Advertise on Social Media
Advertising on social media can be tough, especially considering the fact that it’s such a big and complex place. Although making the decision to start is a huge step, there’s still a whole lot that you need to accomplish. That being said, it’s not impossible and we’re here to help guide you along this road. In addition, we can promise you that in the end, it’ll be hard work paid off. It always works, so there’s no reason why it shouldn’t work for you.
There are so many different platforms to choose from. Choices are great to have, but they definitely complicate things as it makes choosing more difficult. We advise that prior to even beginning your research, do some research on your own company. Figure out what your wants and needs are and then proceed with finding a platform that meets those needs. You don’t want to be spending your money on something that simply just won’t work well with your own company. As soon as you’ve conquered which platform you’ll use, you’ll, no doubt, be able to advertise successfully on social media. The rest is smooth sailing as each platform comes with their own, simple-to-understand ad managers that will assist you in bringing your ad to life. Therefore, without further ado, let’s get into each platform.
Facebook
Facebook is a great platform if you want your ads to get noticed because they boast such a huge user base! One route that you can go when creating an ad is by building up both your traffic and leads. Here, you create a domain ad, which is an ad that contains a title, description, and a URL. Another option is to create a page post link. Incorporate a quality, captivating image along with a link and voila, you’ve got yourself an ad. Many users use it as it’s quite flexible and easy to control. You could even try out page like ads which are ads that simply ask for a page like. Therefore, you just need to be straight to the point with your wording and incorporate a nice visual with it. This is a great option if you want to increase your page likes along with the branding of your business. If you’ve got an offer, though, then your best bet is an offer ad. These types of ads are quite easy to set up and they give you plenty of space to write out your offer and include a CTA. Last but not least, you could try out a sponsored story. It’s different to the other ads in that it offers a bit more social proof. It works like this: every time a person interacts with a post, the sponsored story will come up with their image and action right up to the front.
Instagram
Instagram is one of the youngest platforms when it comes to advertising on social media. This is the platform for you if you believe in the power of visually pleasing ads. After all, every single one of their advertising options is based on visuals. The formats that you can choose from include photo ads, video ads, and carousel ads. Carousel ads are just several photos, videos, or a combination of the two. Through these advertisements, you are able to try to engage potential customers. You are even able to utilize their CTA. The best part about Instagram, however, is the fact that the ads are no different from the posts, therefore, your ads will never be annoying, but on the contrary, they’ll fit in seamlessly with the rest of them.
Twitter
Twitter provides a lot of flexibility in terms of advertising thanks to their wide range of options. One way that you can advertise is via promoted accounts. This is a great option in the long term as it’s a lot like your old style billboard advertising. Choose this option if you want to increase your follower audience. A great bonus to this is that this campaign can be very targeted by, for instance, selecting various user interests. Therefore, those who are clicking on your promoted account have a much greater chance of actually being interested in it.
Another way that you can advertise your company is via promoted tweets. This option is very common because essentially, all you need to do is create a very creative and relevant tweet. However, it does need to be captivating enough to grab the attention of the Twitter promotion machine. In return, you’ll push both impressions and engagement.
The last form of advertisement that we’ll touch on are lead generation cards. Use this in order to gather email addresses or any other information for that matter, straight off of the platform. This is the route you should go if you have an offer. Make sure that it’s a good one, though.
LinkedIn
LinkedIn definitely caters mostly to professionals. Therefore, people such as consultants or little business owners are the ones who are the most interested in it. As a result, it’s the best place to find markets to run your ad in that are similar to the one that you’re in. With their ad manager, you can add photos to the ads or get good exposure to a really targeted group, just to name a few advantages. You can target based on company size or position which are only a few of their many unique targeting options. You’ll see the best results from a LinkedIn ad if you have something good to offer.
We hope that these outlines have given you a better idea of which platform matches your business’s wants and needs best. Now, regardless of the platform that you choose, you’ll find that with time, you’ll need something more powerful to fend of human-like bots as well as the analyze the user engagement that happens both inside and outside of the app. Therefore, it’s important that you also take advantage of solutions such as our own. In fact, that’s exactly what TEA, or threat and engagement analysis, does. For more information, visit our site where you can find a free webinar.