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When writing content for your website keep in mind that most people scan text, theyre impatient, and theyre skeptical if they havent done business with you before. These three reasons ultimately lead to less sales and income for most online businesses. So what can you do to address these issues and increase your sales? Start with the page copy of your website, especially on your pages that sell a product or service. Keep the following copywriting tips in mind when writing content for your website. Write headlines that are directly meaningful to what youre selling. The more factual and direct the better. Order your content starting with your most important selling point and work your way down the list. Make sure your most important selling point is right at the beginning of your content front and center! Keep your paragraphs short and only focus on one idea per paragraph. Use bulleted lists and bold text where appropriate to highlight your key selling features and benefits. Use simple language that anyone can understand and go easy on your industry jargon. If they dont understand what youre offering, they wont buy. Keep your choice of words objective. Avoid exaggerated claims or heavily promotional language. The more factual your content is written, the more people will believe its factual.
Selling online is like any other form of sales communications; you need to be direct, clear, and easily understandable. The easier you make it for your potential customers to understand what youre offering and whats in it for them, the more likely they will convert into paying customers. ARTICLE SOURCE http://bit.ly/1otXQUz : This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog. |
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