If you want to sell luxury products, provide luxury ideas

Key Online Marketing Lessons

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• If you want to sell luxury products, provide luxury ideas and content to go with them. As Joanna points out in the interview, if you want someone to spend $600 on a blazer, it will help if you can inspire them with five gorgeous ways they can wear that item.

• Bargain with the companies you plan to use for shipping. With increasing competition, e-retailers may have more clout than they realize.

• Leverage your skills to set up related products or services, but dont dilute your brand. The same mixture of editorial content with a path to purchase works for selling cheap clothes as expensive ones. But they each need their own magazine or website so the brand message for each stays clear.

Have you ever bought clothes online? What got you over fears and concerns about fit and size?