How to Easily Create Instagram Ads
Instagram is an amazing social media platform not only for everyday users but also for marketers. This is due to the fact that it has such a huge audience. Therefore, by combining their precise targeting tools with their huge audience, marketers are able to find those who are very interested in either their item or service, which is honestly all that they could hope for. In addition, they all see a huge ROI as Instagram boasts the highest engagement rate amongst all other social media platforms. The only thing holding back those who aren’t yet advertising on Instagram is that fact that they don’t know how. However, we’re here to change that by teaching you all that you need to know when it comes to Instagram paid advertising. Therefore, keep on reading to learn how to create Instagram ads.
How to Create Instagram Ads with Ease
To begin, you need to link your Instagram account to a Facebook business account. Now, you may be wondering, “What does Facebook have to do with any of this?” Well, if you weren’t aware, back in 2012, Facebook actually became the parent company of Instagram, therefore, all things ads related actually goes through Facebook. Therefore, once you have all of that setup, you are ready to begin making your first Instagram ads campaign in the Ads Manager.
In the first section, you need to determine what you want your objective to be. The right selection is crucial as it’s what will guide the rest of the process. Thankfully, though, there’s no need for you to come up with anything. Instead, you just need to pick from the following choices: boost your posts, promote your page, send people to your site, increase conversions on your site, get installs of your app, increase engagement in your app, reach people near your business, raise attendance at your event, get people to claim your offer, or get video views. In the end, you are able to meet your business goals by driving awareness, getting users to consider your business or item, and then eventually, getting them to convert. Once you’ve made your selection, it’s time to work on figuring out who your target audience will be.
The Ads Manager is well-known for its strong targeting capabilities, so be sure that you use that to your advantage. Their built-in targeting can be both simple with options such as location, age, gender, and language, and more extensive with options such as interests, behaviors, and connections. Just be sure that you fill all of the ones that you need correctly! Make sure, though, that after you’ve made your selection, you check and see how narrow your audience is with their “audience definition gauge”. You don’t want it to be too narrow as you’ll end up paying a lot more with not as much in return. In addition to their targeting options, you are able to create various audiences. For instance, you can create a custom audience that is complete with those who you’ve already interacted with before. In addition, you are able to create a lookalike audience, which is an audience that is very similar to some of your best-performing audiences. In both cases, there’s a high rate of converting based on the background of both of the audiences.
After you’ve established your audience, you need to set your placement. Here, all you need to do is set your placement to Instagram. All of the other choices only apply to Facebook.
Afterward, it’s time for you to establish both your budget and your schedule. When it comes to the budget, you can set one of two. The daily budget is the amount that you’re comfortable paying daily for an ad while the lifetime budget is that amount during the lifetime of an ad. When it comes to setting the schedule, you can either choose to have the ad run starting that day, or you’re able to set your own start and end date. On top of that, you are able to set the optimization for ad delivery that way you can have an impact on who sees your ad. The options that you can choose from include link clicks, impressions, and daily unique reach. In addition, it’s here that you set your bid amount. You can choose between manual or automatic, but since you’re just starting it’s recommended that you select automatic.
The next section is all about your ad creative. The beauty of advertising on Instagram is the fact that your ad isn’t going to be any different than that of the posts already on there, therefore, your ad won’t be annoying to the audience but on the contrary, it’ll fit right in. You are able to choose between photo ads, video ads, carousel ads, or even Instagram stories advertising. Be sure, however, that upon making your selection, you know the size or the quality specifications necessary so that your ad visual doesn’t get distorted when it gets uploaded as that will just be a waste of time.
As soon as you’ve placed your order, it’s safe to say that you’ll find your ad up soon. That being said, your work isn’t done yet. In fact, the most important part is only about to start. As soon as it’s live, you need to make sure that you track its progress and make any changes where necessary. You can start off with the Ads Manager’s analytics tool, but it will only be substantial at first. In the long run, you’ll need something more powerful that will be able to fend off bots and track what users do outside of the platform. This is where our agency comes in. TEA, which stands for threat and engagement analytics, works to both identify and eliminate human-like bots as well as analyze user engagement in order to uncover any trends or obstacles that need to be tended to. This is all made possible with all of our tools. If you are interested in learning all that we are able to do, head on over to our site where you’ll find our free webinar.