Key Online Marketing Takeaways

1. Leverage Social Media to Make it Personal

Small companies can compete against mega-corporations by leveraging what the small folks can do best: develop personal relationships with their customers. Social media provides a fantastic opportunity to do this, especially when your target customers are as passionate as pet owners.

It is also important to focus on the right social media for your type of products. Pet owners love pet pictures, so visual social media are best for a company like this one: Facebook, Instagram, Pinterest.

2. Add Value

Cute pet pictures will get viewers but pairing those cute pictures with solid information about pet nutrition and care is what helps turn those viewers into customers.

You can also add value in surprising and inexpensive ways, like sending along a cookie for the owner along with the pet food they had ordered. Or even just adding a hand-written thank you note.

3. Be Patient

Building a successful e-commerce store and attracting customers to it takes time. But it is do-able, and once youve got a fan base growth can really take off.

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