LITTLE KNOWN WAY TO MONETIZE 100% OF YOUR VISITORS AND MAKE AN ADDITIONAL $500 + PER MONTH TO HELP YOU GROW
As a start-up the biggest killer that you have to look out for is NOT TO RUN DRY ON CASH.
I am going to start this off with a short story about how an certain niche can get very little traffic and stay proftiable
Shopping Cart Elite is planning to launch a program in the Motorsports Industry (motorcycles, atv, etc. ex: www.motorcycle-superstore.com)
Guess what we are estimating the monthly fee for this niche will be?
$299, $399, $999 per month? Nope.
We are currently debating on a number which will range between $1995 - $2995 PER MONTH.
You are probably thinking ARE YOU KIDDING ME? Who is going to afford this and how long do you expect them to stay on board?
Believe me it took me a long time to digest the amount myself. In addition I couldnt figure out how to target the right companies and how to deliver value for this price.
We knew the Motorsports industry was HOT! because no one had the data and no one wanted to deal with it. Anytime I asked a Motorsport entrepreneur how is business, he would reply Better than EVER.
I didnt really buy it, I couldnt imagine it being that great in this economy. That was up until I attended the IREC show and stumpled upon a vendor who sold a feature to a company called www.motorcycle-superstore.com.
This Vendor said he charges them six thousand dollars per month for this one feature alone. SIX THOUSAND DOLLARS FOR A FEATURE! PER MONTH! He also bragged how great Motorcycle Superstore is doing. He said last year was their best year ever closing several hundred million dollars in sales.
I thought he was kidding NOT ONLY AM I SELLING THE SAME FEATURE THEY HAVE IN SHOPPING CART ELITE, but I am selling our whole platform with SEO MARKETING for the whole year for less than they charge per month.
I was curious how Motorcycle Superstore can afford this so I looked up their SpyFu report. I realized their Paid Traffic VS Free Traffic was extremely healthly.
5:1 FREE TRAFFIC VS PAID - WINNER!
They they were also getting over a million dollars worth of organic traffic per month, indicating that the market can have more competitors.
I was hyped to get into the Motorsports industry and went on a search to find a data partner. Ironically a month later I got a phone call from a web developer who is deeply involved in Motorsports industry and was trying to develop a Shopping Cart Elite type of platform with the Motorsports data. - PERFECT MATCH!!!!
He gave me a breakdown on whats going on in the industry, technology wise.
There is two companies who do eCommerce, who charge $10,000 - $15,000 per year. They dont come even close feature wise to Shopping Cart Elite. There is also a data company who feeds the whole industry with the data, their fee is $12,000 - $30,000 per year plus royalty! Besides being expensive implementing their data is a nightmare.
This means that before we can even selling Shopping Cart Elite and doing any kind of marketing service we would need to pay for data, sales team and managers.
If we were to offer something valuable to the client, I would need to give them our domination package which is $999 and up. This is how we add up to $2000 - $3000 per month for a store in this niche.
At first I was puzzled. How can a start-up survive in the beginning by paying this much per month. How long would they last? After some more research it finally made sense.
Most of these start-ups who can afford to pay $10,000 - $15,000 per year, actually have a physical location SELLING Bikes, motorcycles, atv etc. This was their core business and the parts was just a side business.
So if the website which doesnt get a lot of traffic but brings at least 1 customer per month who ends up buying a bike, the website did its job. Since the profit margins on a motorcycle can range between $3,000 - $10,000 per sale they can easily afford this website on a monthly basis. All they need to do is sell ONE BIKE PER MONTH.
WHAT CAN WE LEARN FROM THIS:
LESSON ONE: Research your Target Market and Industry before getting involved. You just might be wrong (At least I was about the motorsports industry)
Now back to my original post in my Title, LITTLE KNOWN WAY TO MONETIZE 100% OF YOUR VISITORS AND MAKE AN ADDITIONAL $500 + PER MONTH TO HELP YOU GROW.
The reason I told you this story is to bring a point that you need to find YOUR CORE BUSINESS! Such as the motorcycle shops core business is to sell motorcycles not parts.
What is going to bring you money? NO GUESSING! You have to find PROOF. Terapeak, SpyFu, Research (by Calling Competitors and brain storming them), Googling, Tradeshows (helped me), etc.
Now let me give you a few tips on what your CORE SHOULD BE if you are too deeply involved in your current niche and you just cant turn a healthy profit to expand. If you are spending 8 hours plus per day on your website, you have competitive prices, traffic, and customer service but still no sales.
You have two options:
1) Get More Traffic and let your visitors pay for it
2) Turn the website into one big advertisement and move on to the next niche
HOW DO YOU GET VISITORS TO PAY FOR YOUR GET MORE TRAFFIC?
First you need to come up with how much traffic you need and how much it will cost:
How much traffic do you need (look up a successful competitor)
How much traffic needs to come from Organic SEO
How will you pay for the getting that Organic traffic ranked
How much traffic will come from PPC (pay per click)
How will you pay for it (USE FREE COUPONS TO GET TO THE BUDGET IF NECESSARY)
Now that you have your marketing plan on how to get traffic. You need to switch your CORE product which might be something other than selling products to build up the revenue to expand your traffic.
What are you talking about Igor? .
I am talking about making an additional $500 per month aside from selling products so you can afford to expand your online business.
Your core focus should be to create another Vertical Market within your website.
MY RECOMMENDATION - ADS!!!!!!!!!!
I love Ads, this is the most stable, worry-free, hassle-free, no-brainer way of making money. You get traffic right? Do you monetize 100% of it? I bet the answer is NO well did you know that you can force an AD impression on your visitor which will pay you for every impression!
Yep for every Visitor that comes to your website, you can make $0.04 - $0.25 just for them being there and checking out an ad that you forced upon them. 200 visitors = $20 per day = $140 per week!
HERE IS PROOF I just started promoting eBay PPC Publisher program
UPDATED - few days later
KEEP IN MIND. THESE ARE NOT ACTUAL CLICKS. I TRIGGERED A POPUP WITHIN THE WEBSITE TO COME UP 40 SECONDS INTO THE VISITOR SESSION WHICH MADE A VISITOR COUNT AS A CLICK.
YES IT IS A LITTLE INTRUDING BUT THESE ARE INACTIVE STORES IN MY CASE. EVEN IF YOUR STORE IS ACTIVE WELL TOO BAD, YOU NEED TO MONETIZE TO SURVIVE SO THE ADS WILL SHOW UP. NO BIG DEAL.
Here are some ideas on what else you should consider selling:
SELL PRODUCTS THROUGH EFFILIATE MARKETING -Products can include Used Vehicles, New Vehicles, or other parts from other website using Viglink to collect commissions.
SELL PRODUCTS SPONSOR ADS - Just ASK! there is a ton of people looking to place text link ads and text banners on your homepage. You can easily bill $50 - $200 per ad per MONTH!
SELL EMAIL BLASTS - For example I would not mind having Tom Schenk with AutoAccessoryStore pay you 10 cents per email for sending your list a promotion to promote DASH KITS from AAS store.
SELL PAY PER IMPRESSION - This is what I am doing with eBay promotions through Viglink. I am still in the research phase on what will work best and how can this be implemented.
Bottom line is, if you want to monetize 100% of your traffic you need to focus selling Advertisements and media along side of selling your products.
We are working on a few different things that will help you monetize your website
Google Adsense - AVAILABLE NOW
Effiliate Marketing (through Viglink, Amazon, eBay) - AVAILABLE NOW
Amazon Search Results (if nothing found, Amazon will recommend something) - AVAILABLE NOW
Pay Per Impression Popup - COMING SOON
Footer Text Link Ads - COMING SOON
Sidemenu Text Link Ads - COMING SOON
Google closes BILLIONS each month in gross Ad revenue, this is a much healthier market than the one you are in combined with all Top 1000 retailers.
You can also consider signing up with Ad Facade, if you want to create a website that ONLY SELLS ADS and generate a side income to fund your business. Ad Facade has no recurring revenue (its profit sharing) and you do not have to worry too much about the user experience.
WHAT SHOULD YOU DO NOW?
1. Can you afford $500 - $1000 per month to expand your business?
2. If the answer is No, then Evaluate your traffic and see if it is worth to put ads in exchange for getting extra revenue to expand your business. You would evaluate this based on how much traffic you have and how much conversions you have. If you cant compete and your visitors are leaving, its time to monetize them with ads.
3. Start with Google Adsense and Effiliate Marketing (watch the tutorial on Effiliate marketing inside Shopping Cart Elite) then standby for my announcement for the other ways that I mentioned in the bullets above.
If you can afford $500 - $1000 for at least 6 months to pay out of your pocket, before the business can pay for its own pocket, then email me or call me. Lets talk.
P.S. If you are currently using any kind of methods I didnt mention to monetize your website or can recommend some other affiliate networks.
Post a comment :)