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Established in 1989, Old Air Products is a renowned leader in air conditioning systems and replacement parts for classic, custom, and antique vehicles. - Volume of Transactions
- Cost Per Conversions
- Google Ads Cost
Our Results Here is a quick run down of our results: - Total transaction volume increased by 85.1%
- Cost per Conversion (CPA) has decreased by 62.7%
- Google Ads spend has decreased by 31%
- Google Ads conversion rate has increased 122.2%
 - Ecommerce Conversion rate for Google CPC has increased 64.5% compared to organic traffic for the same period with 40.6%.
- Google CPC is now one of the best performing source of traffic.
- Increased the likelihood of a visitor to convert. From 1 customer out of 100 visitors to around 1 customer out of only 50 visitors.
Services provided:- Competitors Keywords Research
- Bid Strategies Optimization
- Google AdWords TEA Optimization
- Location & Device Performance Analysis
- AdWords Demographics Optimization
- Click Fraud Optimization
- Intelligent Auto Bid Management
Complex Solution Provided:- Google Search Ads +
- Google Dynamic Search Ads +
- Google Shopping +
- Google Remarketing
- Analyze the market situation and competitors.
- Analyze account cost and campaigns structure.
- Analyze website audience. Figure out the characteristics of people who will most likely convert and those who will not be interested.
1- Work on landing page relevance and keyword quality.
- Increase Average Order Value (AOV) from paid traffic.
- Managing campaigns according to micro-marketing trends.
3- Redistribute campaign budget based on performance and focus on the best performing campaign.
- Analyze bid strategies and apply the most effective one.
- Add new keywords based on competitor research.
- Pause all non-performing campaigns that have never converted.
2- Analyze the market situation and competitors.
- Analyze account cost and campaigns structure.
- Analyze website audience. Figure out the characteristics of people who will most likely convert and those who will not be interested.
1- Redistribute campaign budget based on performance and focus on the best performing campaign.
- Analyze bid strategies and apply the most effective one.
- Add new keywords based on competitor research.
- Pause all non-performing campaigns that have never converted.
2- Work on landing page relevance and keyword quality.
- Increase Average Order Value (AOV) from paid traffic.
- Managing campaigns according to micro-marketing trends.
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