PEOPLE DONT BUY PRODUCTS OR SERVICES, THEY BUY YOU

I call bull shit. People buy solutions, fixes and opportunities. People buy change, change that makes their world a better place. They dont buy the people selling.

But . . .

With that said, people wont buy from you if youre an asshole, dishonest, inconsiderate, unprepared, unknowledgeable, selfish, curt, combative, demeaning, unhelpful, distant, self-absorbed, mean, egotistical, unfocused, shallow, or shortsighted.

You cant tell people youre not selfish, theyll just have to see it. You cant tell people youre knowledgable. Theyll just have get it. You cant tell people your nice, they will just have to feel it. You cant tell people your helpful, theyll just have to experience it. You cant tell people who you are, you just have to show them and that happens in every action we take.

Selling YOU has never been more important. But unlike selling a product or service its not what you say that matters, its what you do.

People buy solutions, they buy change that makes their world a better place. They dont buy you. You dont have to be liked to sell.

But . . .

I promise they wont buy the change they want from YOU if youre an asshole.

Start selling you in every interaction you have and see what happens.

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