What is PPC Advertising and Why You Need an Agency
PPC, which is the acronym for pay-per-click, is a type of internet marketing where advertisers pay a fee every single time one of their ads is clicked on by a user. This means that instead of trying to organically get those visits, businesses end up purchasing those visits to their site. A very common form of PPC is search engine advertising, which lets advertisers bid for their ad to be placed within a search engine’s sponsored links whenever a user searches for a keyword that’s related to what the company offers. Then, every single time that your ad gets clicked on, the visitor ends up going onto your site and in return, you have to pay the search engine a fee. Granted your PPC is working properly, the fee is quite minimal for you as the visit ends up being way more than what the click is worth.
One of the most popular PPC advertising systems today is one that you’ve most likely heard of: Google AdWords. This platform lets companies make advertisements that are then displayed on Google’s search engine. Operating on a PPC model, it lets users bid on keywords and then has them pay for every click made on their ads.
How does it work?
Well, for every search initiation, Google goes through a pool of AdWords advertisers and selects a group of winners that are then displayed in the ad space on their search results page. A winner is a company that has quality and relevant keywords as well as ad campaigns. They even take into account the size of your keyword bids. If we were to break it down even more, technically, those companies whose ads get displayed on the page have a high Ad Rank, which is the multiplication of the CPC bid, which is the most that the advertisers can spend, and the Quality Score, which is the value of an advertiser’s click-through rate, relevance, as well as landing page quality. In the end, the winners get the opportunity to reach out to their top prospects at a price that goes within their price range. In a way, this process resembles an auction.
Whenever business conduct PPC marketing with the help of AdWords, the outcomes are usually very promising as it is one of the most popular search engines, therefore Google sees a lot of traffic resulting in the highest number of impressions and clicks onto your ads.
It’s not difficult to make a successful PPC campaign, but you do need to put in the work. You need to do a variety of tasks prior to launching it including looking for and then choosing the best keywords, grouping those keywords into organized campaigns and ad groups, as well as creating PPC landing pages that will give you conversions. The thing is, if you make creative and relevant PPC campaigns, search engines will often then reward you by charging you a smaller amount for each ad click, which then gives your company more profits. Therefore, as you can see, it’s important to understand how to properly do a PPC campaign if you want to yield good results. For instance, a few adjustments that you could make your PPC campaigns for optimization include adding PPC keywords and negative keywords, splitting ad groups, reviewing expensive PPC keywords, and refining landing pages. For the best results, constantly monitor how your campaign is doing as well as adjust the mentioned processes accordingly. This may all currently seem complex and like a lot of work, and we haven’t even really gotten into the meat of PPC, but that’s not a problem as it won’t be yours if you invest in a PPC advertising agency. If you find a solution that can help you reach all of your goals while hardly putting a dent in your wallet, then there’s no saying where PPC advertising will be able to take your business. A great solution that we’d suggest is TEA. Take a look at what it has to offer and see whether or not it would be a possible fit for your business. Regardless of whether it is or it isn’t what you need, you’ll learn about the features that are typically offered in a good PPC agency and you can then continue your search for an agency with a better understanding of what features and functions that you do need.
TEA
TEA, which stands for threat and engagement analytics, is a PPC advertising agency. Combining the efforts of Google AdWords certified consultants and a powerful software, this can be a useful PPC solution to any company, regardless of the size or industry. We’ve got you covered thanks to our extensive knowledge in the field as well as advanced tools that can assist you with monitoring, adjusting, and automating, which in turn, helps you make the most out of your PPC campaign. With our traffic quality management solution, we are able to provide companies with actionable insights for click traffic performance, that way website traffic is no longer a concern for you. In fact, unlike Google Analytics, we are able to give visitors a threat score and then those that are humans, receive an engagement score.
Through our years of research and data collection, we have been able to learn how to detect a bot versus an actual human via mouse movement. Therefore, anything that we find suspicious, we raise the threat score. Click fraud can cause companies to lose a lot of money which is why we don’t take threats lightly. In fact, we can then get rid of that traffic in a report that is then sent to Google in order to take back the money that was spent on illegitimate traffic.
As you can see, by focusing on unreasonable human behavior, we are able to figure out whether or not a visitor will become a customer. This kind of focus is unlike any other agency as they choose, instead, to focus on advertising costs and conversions. As a result, they let publishers make the decision on the traffic that they’ll sell versus putting the control of the traffic bought into the hands of the advertisers as we do.