PPC Bid Management Solutions for Dealerships

Any kind of business can find it advantageous to incorporate PPC advertising. The automotive industry is no exception, despite the common misconception that it’s only good for transactional ecommerce sites. In fact, it’s a great way to boost your brand awareness as well as drive traffic, regardless of whether your business is online or not. You will be able to boost your customer base and increase your profits, granted you use the right strategy. That, however, lies in applying the right PPC campaign management, as that will most likely be the main channel that the majority of businesses will use. Sadly, though, it’s easier said than done when managing your campaigns the correct way. In fact, in order to have successful PPC activity, you’ll have to follow the basic outline of researching, grouping, placing bids, writing ad content, creating landing pages, launching, and analyzing. However, in addition, you need to make sure that you’ll be targeting your ads, crafting your content, structuring your campaigns, testing out your new campaigns, analyzing your activity, tracking that activity, as well as utilizing negative keywords. Therefore, in reality, there’s nothing basic about it at all.

Fortunately, though, there are PPC bid management services out there that have been created in order to make things a whole lot easier for any company looking into starting a PPC campaign. That being said, there are also agencies that are able to cater to the automotive industry as well. Let’s take a look at a few of those firms.

PPC Bid Management Solutions

AutoOne Media

The certified staff at this agency have had years of experience in automotive PPC marketing. They use a combination of their innovative data targeting along with their bid management tool and proprietary reporting center so that they can help you get the best results. They are also able to make dynamic landing pages for every single vehicle-specific target keyword inside of your campaign. Additionally, since they offer you vehicle data and images, you will be able to create more effective landing pages, thus providing users with a better experience which results in a boost in conversion ratios. They are even able to assist you with managing your ad dollars while helping you bring more qualified traffic to your online dealership.

A few of their main advantages include dedicated account support, GEO target shoppers by region or a local radius, both campaign and budget management, lower CPC and CPL, and they are both automated and offer completely transparent reporting.

Optmyzr

With this agency, you’ll be able to utilize PPC tools that were created with the needs of car dealers in mind. Since the campaigns are inventory based, they’ll automatically show ads based on your current inventory and pricing. With DMS connected bidding, you’ll be able to reach both your sales and lead generation goals by automating your advanced bid management rules. On top of that, since there are prices and incentives in ads, you’ll be able to make better ads that lead to a greater number of sales and leads. With budget automation, you’ll be able to change budgets dynamically in order to make sure that you’ve got fresh leads whenever you’d like to have more sales. With dealership reporting, you’ll be able to integrate data from several sources in easily read, automated reports for dealers.

SEM

This firm will help you increase your leads by 150% thanks to highly targeted and aggressive automotive PPC strategies. In fact, their automotive PPC strategies ensure that you take complete advantage of advanced paid search tactics that’ll offer your inventory maximum exposure at the smallest cost possible. You’ll be able to effectively market with text and display on Google, Bing, and Yahoo networks, real-time bidding platforms, and YouTube video pre-roll advertising, to name a few. Additionally, they are able to boost your ad relevancy via custom landing pages, are behavior based on monthly payments boost clicks, and they create optimized landing pages.

TEA

We’ve got a solution that’s just for you if you’re looking for automated bid management for AdWords. On top of that, however, we also offer both automated engagement fraud and click fraud protection. This is made possible with the powerful software that we created along with our Google AdWords certified consultants that we provide companies. With our solution, you’ll not only get automated bid management for AdWords, but you’ll also get both advanced click fraud analytics as well as engagement trends analysis. Let’s break these down for you.

When it comes to bid management, the features that we offer are actually able to outmaneuver those of Google since we are able to predict future sales conversions with the help of real-time visitor engagement instead of needing an 18-hour turnaround time of AdWords adjustments. Another helpful thing that we are able to do is identify any illegitimate traffic and give it a unique rating. Those customers who actually real receive an engagement score. Those that were suspicious are eliminated from a report that is then sent to Google and as a result, you’ll be able to claim your money back on it. What a great way to make sure that your money does not go to waste!

The feature that we are especially proud of is engagement trend analysis as we are able to identify trends amongst your customers, which in turn, helps you uncover any obstacles in the way of converting. You will even be able to figure out where, on your site, customers are leaving. Therefore, you will get actionable suggestions on how to boost your sales as well as get a true assessment of your actual conversion rate.

Another advantage to our agency is that we are always looking at ways to optimize your web pages. In fact, a few of our recommendations include optimizing PPC, search results, item web pages, bounce rate, checkout, as well as contact webpage.

If you think that we’d be a good fit for you and you’d like to learn more, head on over to our site to watch our webinar!