With a rise in Internet marketing, the playing field has become much more level, which is how even small players are now able to compete. This is due to the fact that companies are now able to reach out to a much bigger audience, they can segment their audience the way they would like to, and they can get feedback and analytics in real-time, which lets them make constant improvements on their marketing approach. Therefore, PPC campaign management is now a must-have in the automotive industry, if not every industry, if you want to remain competitive.
PPC advertising campaigns will end up being worth your money if you are able to have complete control over your budget, regardless of your marketing goals or your SEO strategies. They also provide an instant ranking on search engine results. On top of that, thanks to the straightforward strategy, you are able to get the correct audience at the best time. However, if you want to make the most out of the benefits of paid search marketing, it is imperative that you create the best strategy. You could choose to manage the PPC campaign on your own, or you may choose to invest in a PPC campaign management agency. Although you may want to carry out the process on your own, the latter choice actually helps your company save time and money while at the same time, keep your paid ad strategy away from anything disastrous such as click fraud or bid price inflation, just to name a few.
We have taken the liberty of outlining a few of the top campaign management firms available today that can help your automotive company. Keep reading further to learn more!
PPC Campaign Management Firms
PCG Companies
This agency provides your company with the care and attention that it needs so that you can maximize your reach. With PCG, you get your own dedicated PPC specialist that will sit with you and answer any of the questions that you have regarding what PPC advertising can do for you. After they have done all of the research necessary, their paid search experts create text ads the will promote your company or your items straight to the people that are actually looking for what you do. They are even able to create pre-roll video ads on YouTube. That PPC specialist also monitors your account and makes any adjustments in order to get maximum exposure and clicks from your spending on a regular basis. If you have got any questions, you can reach out any time, however, they also always review monthly reports with you that way you are able to see exactly what your PPC campaign is doing via actionable data.
Launch Digital Marketing
This creative agency was created in order to make big things occur online by imagining, designing, and creating digital-first experiences that are able to connect people with brands in real life. They assist companies in each vertical go-to-market as well as expand by collaborating, executing, as well as constantly enhancing custom strategies. You are provided with an account manager the second that you sign on for a digital marketing service that is dedicated to ideating, executing, and reporting on your whole digital strategy. Additionally, their complete service agency offers copywriters, designers, videographers, as well as web developers that are capable of blowing up your brand in a creative and original manner via brand development, campaign creation, web design, and video production. They even have a team of expert targeting strategists and content creators that are able to turn heads of those that are likely to convert as well as begin a conversation about your company. In fact, they set out to make completely custom content and campaigns that assist users in locating in falling in love with your brand with the help of more than 1,000 combined Google certified staff.
Nusani Media
Although they offer a number of solutions, today we will cover their PowerSuite 4.0 solution, which covers the four main elements in digital marketing, dominates the big search engines, boosts online visibility, gets market share from your rivals, and offers your whole dealership a lift when it comes to revenue and profitability. As a result, you are able to decrease your overall marketing expenses while giving you a huge competitive edge over your competitors. On average, it delivers a 22% sales service increase, adds 1,083 more unique shoppers, it delivers a 44% boost in VDP views, there is a 61% rise in social engagement, there is a 65% increase in reviews, and there is a 26% reduction in digital expenses.
TEA
Our campaign management firm, which stands for threat and engagement analytics, is one that combines the power of a Google AdWords certified consultants with a software that is unlike any other. Our software is able to measure every single visitor engagement on your site and then identify and figure out what it is that they did on your site. By making a detailed marketing analysis, we are able to identify the influence of remarketing efforts by measuring the engagement of every single visitor based on their certain marketing channel. Another thing that we are able to do is get rid of are bots and click fraud. This is determined by the mouse movement, which we have been able to analyze properly thanks to the research that we have completed. Bots are given a unique threat score while actual users are given an engagement score. Those with poor engagement are removed that way a bigger focus can be placed on those who are actually interested. Additionally, we can uncover any trends in your user engagement that way we can put a stop to a certain process or alter it before it ends up destroying your entire campaign.
We can assure you, however, that there is even more to us, so if you think that we would be a good fit for your company then please watch our webinar that you can find on our website!