If you are in the automotive industry, you are not a stranger to digital advertising as it has become a really big part of this industry. In fact, the majority of shoppers looking into purchasing a car begin their search for a new vehicle via Google Search. This is why it is important to find a PPC management agency that uses paid search advertising in order to offer solutions that use a combination of AdWords data as well as business data in order to make as much money as possible for your business.
With the help of PPC advertising, companies get the opportunity to pay for the best positions on search engines and show up on relevant partner sites. However, let’s first backtrack to what PPC actually is. This form of advertising gets you to purchase buyers onto your site versus doing so organically by getting you to pay a certain fee every single time that a user clicks on it. In return, PPC marketing gives you instant traffic and it provides a lot of ways to compliment current SEO strategies by trying out keywords, business models, as well as marketplace verticals. Additionally, it helps you develop your general Internet marketing strategy. On top of that, any of your SEO plans will be based on facts versus assumptions.
As nice and dandy as it sounds, it is actually quite difficult to advertise effectively. In fact, getting the most optimal results is the most difficult part. Unfortunately, you can’t just whip up some advertisements and put them on the Internet in hopes of making profitable sales that go through the roof. However, fortunately, there are PPC management agencies out there that can ease the entire process for those of you in the automotive industry, that way you can see great ROI while having the agency do all of the hard work for you. We have compiled a list of solutions that have benefited companies in the past. Take note of what some of the best solutions offer that way you can figure out which features your business needs in order to meet its goals. Although there is not one that fits all companies, maybe one of these companies are just what you need! Regardless, continue reading to begin your search for the best PPC management agency for your company.
PPC Management Agencies
Clicteq
The majority of PPC management agencies do not go above and beyond the basics of PPC at a good level, which is actually what is crucial for smaller accounts. For larger spending accounts, it is important to have custom automation and bidding platforms that way you are able to bring your campaigns up a notch. However, this agency is not like all the others.
First of all, this agency generates much more of the leads that actually end up converting into sales. They make this possible by integrating your AdWords account with both your CRM and call center data in actual time, that way they can map out the leads as well as test drive bookings. As a result, you will be able to generate actual car sales as well as their value.
Additionally, you will be able to decrease wasted spending and on the contrary, maximize inquiries by using their custom bidding platforms.
This agency has analyzed a large amount of AdWords data, which is what lies at the foundation of their proprietary methodology.
AdFicient
AdFicient is a complete service PPC management agency. When it comes to PPC management, their goal is to be both the last SEM and PPC company that you would ever have to use. They have been doing this for more than 13 years now, so they have developed a personal approach to both your account and your company. Additionally, since they have been able to work with so many businesses all throughout those years, they have gained valuable insights that they are keen on sharing with you so that your company is able to grow. For instance, they are able to get the right shoppers to click on your ad while also they also focus on boosting the number of visitors that end up converting to customers. This shows how they care about making your conversions better versus only monitoring your bid prices.
Other advantages include 24/7 support, you receive a dedicated account manager, and they strive to build long-term relationships, too.
TEA
The last PPC management agency that we will cover is our own. TEA, which is short for threat and engagement analytics, is just what you need if you want to be able to measure each visitor engagement on your site as well as both identify and then conclude what it is that your visitors did on the site. This is made possible thanks to our powerful software and our Google AdWords certified consultants. The idea behind our agency stemmed from some research that we had done. Apparently, AdWords had been sending up to 80% of garbage traffic to our client sites and then the rest of the actual traffic was then measured for visitor engagement.
Our agency can help you make detailed marketing analysis that way we can identify the influence of remarketing efforts made by measuring the engagement of every visitor, depending on the marketing channel. Additionally, we are able to identify any threats such as bots and click fraud based on the movement of the user’s mouse. We then give them a unique threat rating, should they be a bot, and then an engagement score if they are an actual visitor. By understanding the engagement, we can actually make an engagement trend analysis to find out any behavior trends that are actually harmful to your sale conversions. Additionally, we are able to optimize your web pages via PPC, search results, product web pages, bounce rate, checkout, and contact webpage, for instance.
If you are interested to get to know more about our agency and what we can do to help you see a great ROI, do not hesitate to schedule a call with us.