TEA Software has developed an innovative way of approaching pay-per-click marketing. With advanced technologies and analytics, we feel we’re able to get the best from PPC marketing. Traditional PPC has changed a lot since its inception. This is part of the reason that companies turn to specialist marketing agencies. They can keep up with the ever-changing demands, and alter approaches and strategies accordingly. So what makes for the best PPC management company for your business?

Whether you’re a large company whose campaigns aren’t delivering, or a small to medium-sized business that doesn’t have the resource to dedicate to every digital marketing channel, your needs from a PPC agency will be very similar. Essentially, you’re looking for a company that you connect with on a professional and personal level, one that is financially viable and delivers a good ROI, and one that provides you with in-depth analytics. We’ll discuss each of these factors, and demonstrate why we feel TEA Software meets and excels at all of these demands.

The Best PPC Management Company is: Professional

This may seem like a minimum requirement from any agency, but professionalism takes many different forms. In terms of PPC marketing, there are a few points that you’ll want to look for in a potential agency:

• Attentiveness: If you’ve tried to run a PPC campaign in the past, you’ll know that they require daily attention at a minimum. If you’re going to work with an agency, you need guarantees that they are going to devote enough time and attention to your portfolio. Specialist agencies are generally best for this; their passion for the subject matter and lack of other distractions makes them perfectly suited. However, regardless of the type of agency, if they’re overly busy or tend to focus on ‘bigger’ clients, you may not get much of a look in.
• Reputation: You can tell a lot about an agency from their previous clients and current affiliations. Although most organizations will have a selection of testimonials and reviews on their own websites, it’s worth digging a little deeper. Do other companies endorse them? Have they got good reviews on other platforms? Do you know any other companies who have worked with them in the past?
• Openness: Try and see past the initial sales pitch. If an agency really values your business, they’ll be frank and upfront with you from the start. Ask them about the tangible benefits they can deliver for you and your marketing spend.

The Best PPC Management Company is: Personal

To many this may seem like a superficial benefit or an added bonus, but it’s really important for a lasting professional relationship. Below we’ve outlined some of the key contributors to this:

• Chemistry: Again, this is a bit of a vague term, but it’s important. When you first talk and meet with an agency, how do you get on? Do you click with them as people? You’re going to be dealing with them a lot, so it’s important that you can stand being in the same room as their staff members. You don’t have to be best friends by any means, but the personal touch counts.
• Connection: Part of what makes your company unique is the ethos and approach your business takes to work. Ideally, you’ll want to find an agency that operates on a similar level to your own. Shared core values and a common cause often make for the most successful partnerships. That’s what you’re trying to achieve; a mutually beneficial partnership.

The Best PPC Management Company is: Financially Viable

Money matters when it comes to any kind of working relationship. If you’ve found an agency who are professional and who you can see yourself working with, there are some key things to consider surrounding financials:

• Cost: Your bottom line is always going to matter. Some agencies will require a minimum spend to work with. You have to determine whether your business can afford this initial outlay. You’ll need to get clarity surrounding how much additional work will cost. If you’re going with a full-service agency, are their rates better if they take on your entire digital marketing activity? If you choose a niche agency, how much will they charge for work that goes above the agreed upon activity?
• ROI: Equally important as the agency costs is how much of a return on your investment they will bring. You’ll need to agree on some key performance indicators that they’ll need to deliver against. Try and get a detailed breakdown of what they can do for you, preferably with some case studies and past examples.
• Accountability: We’ll discuss analytics more in the next section, but one key thing to expect from anyone claiming to be the best PPC management company is where your spend is going. Often the more you put in to PPC, the more you get out. However it’s not uncommon to see some of your pay-per-click budget being wasted on poor-quality traffic. A good agency will spot this, report on it, prevent it, and hold services such as Google AdWords accountable for it.

The Best PPC Management Company is: Analytical

Without the right analytics reporting, it’s impossible to get a good understanding of how your PPC campaigns are working. When choosing a PPC management company, make sure to look for and ask about the following points:

• Customer insight: It’s likely that you already know a fair bit about your customers. Knowing what they buy, what they search for, and what motivates them is essential for any forward planning. However, PPC marketing is a niche unto itself. To understand how people really interact with your website, you need granular data about how users shop. CRM software is often very useful for an overview, but to get the most out of your PPC activity you need an agency that can provide more detailed information.
• Protection: In the world of PPC, one of the biggest issues is clickfraud. This is a term that refers to fraudulent traffic that comes through your ads. Because you pay for each click, competitors and scammers can artificially generate clicks through to your website. This results in your spend going up, without yielding any results. When choosing a PPC management company, they need to be able to protect you from this, either by blocking IPs or claiming money back from the services that charge you for it.

The Best PPC Management Company is: TEA Software

TEA Software’s company ethos is to work with our partners on a professional, personal, and analytical level, offering a financially viable service. We want to work with you, and we’ve outlined some of the key reasons why we think we’re the best PPC management company for your business:

• Professional
  Our teams know eCommerce, and we know what’s important when it comes to PPC management. Our aim is to put the control of your budget back in your hands, by being attentive to your business’ needs. Unlike many agencies or platforms who only measure and adjust bids on a weekly or monthly basis, our software monitors user engagement in real time. This means that we can make sure your campaigns are as effective as possible on a daily basis. Our focus is on the customers and visitors to your site, and what motivates them to buy, rather than simply looking at the overarching metrics.
• Personal
  We want to provide your business with everything it needs to run a successful campaign. Our teams have expert knowledge, not just about PPC but about our own powerful software. We want to work with you as your partners, and not just as a vendor. When onboarding new clients, we use an in-depth assessment form to ensure we’re a good match on both a professional and personal level.
• Financial
  We’re confident that we can save you money on your PPC activity. In order to give you the best experience using TEA Software, we’re willing to give a 30-day money back guarantee on our services. If your results don’t improve, we’ll refund you. We’re also committed to being fair and transparent with our service fees. Contact us today to find out more and get a quote.
• Analytic
  Part of what makes our service and software so unique is the innovative way in which we capture customer data. We can segment out by user type, from bypassers who aren’t really there to buy, to potential customers, and actual customers. It’s then possible to determine actionable outcomes to improve customer experience and therefore conversion. We can spot and prevent clickfraud an engagement fraud, saving you up to 20% of your PPC advertising budget.

Try TEA Software Today

What we’ve tried to demonstrate in this article is that TEA Software has all the key elements to be the best PPC management company for your business. It’s not just our software that can deliver results; our entire approach to business is to keep our partners and customers involved and informed. We’ve seen some great feedback on our services already, and we hope to do the same for you and your business.