How to Make an Effective Automotive Advertising Campaign

If you are not new to the automotive industry, then you know how big of a role digital advertising currently plays in the industry. However, advertising, as one would expect, is not easy, let alone is not easy to do so effectively. That being said, there are ways to make sure that you drive profitable sales into your company. Let’s take a look at a few things that you can do that actually work.

In order to succeed in a paid search platform such as AdWords, you need to first understand what you are dealing with. Today, since paid search is a big part of an effective automotive digital advertising strategy, you will be dealing with lots of competition along with a pretty expensive CPC, or cost-per-click. However, if you focus on the three main parts, you will be able to succeed. They are as follows: targeting, time, and tracking.

When breaking down the three, you need to make sure that you target the right keywords that way you are not spending your money on keywords that do not work, spend the time to find the right keywords that way once again, you do not waste your money, and then finally, you need to then track your conversions that way you can analyze what works and what does not work, making adjustments accordingly.

This strategy is one of many that you can utilize to create automotive advertising campaigns that are actually effective. However, it is much easier said than done, which is why it is often suggested to invest in a PPC management company. They are the ones who will do all of the hard work surrounding the campaign for you that way you can focus more on running your business. There is not a one-size-fits-all agency, but rather it is up to you to find the one that meets your business needs and wants the best. Therefore, although we are going to outline some of the top ones, use them more as a way to figure out what exact features that you would like your agency to offer you. That being said, maybe one of them will be the perfect fit. Now, without further ado, let’s found out what makes these agencies stand out from the rest.

PPC Management Companies

Disruptive Advertising

This agency’s goal is to enhance your PPC performance while easing up your workload as well. They bring traffic to your site by targeting the audience that you need with the help of platforms such as AdWords, Bing, and Facebook, to name a few. In order to make sure that clicks are converted into either sales or leads, they create custom landing pages that have catchy content. They also run A/B tests in order to make sure that you get the highest conversion rates. In addition, they use robust analytics in order to measure the ROI of every single campaign.

When working with Disruptive Advertising, you also get an experienced account strategist that works with you and their designer that is trained in conversion rate optimization to ensure that your traffic converts into profitable sales. They also utilize industry-leading tools in order to shape their efforts and work as efficiently as possible.

Higher Visibility

This PPC management company is led by a managing team of experienced veterans that had founded the company on the basis of offering superb online marketing services that end up giving clients actual results. They make the campaigns tailored to each individual client based on what they need, which leads to the generation of immediate sales and targeted leads. Their certified AdWords specialists work hard in order to help you reach your sales ROI goals.

This agency works directly with their clients to make sure that the business objectives are well understood by all parties. With them, you will be able to create a successful campaign through both constant PPC campaign optimization and PPC performance reporting. In the end, their goal is to offer clients the most professional as well as highest quality digital marketing services that are accompanied by solid customer service.

TEA

TEA, which stands for threat and engagement analytics, is our agency that combines the power of a top-of-the-line software with consultants who are all Google AdWords certified. We are able to measure each visitor engagement on your site and then identify and conclude what they ended up doing on your site. As a result, you will receive a detailed marketing analysis and be able to cut up to 20% of your advertising budget. This is accomplished thanks to the extensive research that we had done in the past. Now, by taking a looking at how a visitor moves their mouse, we are able to figure out who is a bot and who is an actual visitor. Afterward, we give them a unique threat score as well as a visitor engagement score.

By being able to track visitor behavior, we are able to detect any trends that are forming within your all of your customers’ activities. This allows you to disclose your visitor obstacles and thus, figure out your real conversion rate for your site. Therefore, by being able to detect the visitor behavior trends that are negatively impacting your sales conversions, we are able to stop them before they end up completely taking over your marketing campaign. Additionally, we are able to cut up to 70 % of your remarketing budget by going after actual potential customers with ads that are relevant, versus directing all of your hard work at bots or window shoppers.

Although this is only giving you a general idea of everything that we have to offer, we hope that it has at least sparked your interest. After all, all that we want to is to be a solid vendor and a great partner that can help you manage your campaign at the best level while giving you the most optimal ROI. Therefore, if you are interested, please do not hesitate to schedule a call with us.