In the past several years, digital advertising has turned into a pretty big force within the automotive industry. In fact, about 90% of the people looking into buying a car first go to Google Search in order to do some research about a potential purchase. This means that if you are in the automotive industry, but you aren’t advertising online, then you’re in big trouble.
The thing is, advertising online is just the first step. The main obstacle surrounding it is advertising in an effective manner. It’s definitely not as easy as putting some ads on the Internet and expecting to get profitable sales in return. In fact, if you don’t go about it the right way, you will end up losing lots of money. That being said, there are many great PPC management solutions available today that can assist businesses in any industry, including the automotive one. Let’s take a look at what a few of the top ones available today are to see what they can do for your company.
Disruptive Advertising
Their marketing experts and software pride themselves in making sure that neither your Google or Facebook budgets are wasted. This is possible since they’ve got more than 2,500 AdWords and Facebook audits under their belts, which is why they now know what companies need in order to become a leader. You can actually get a free 32-point audit done with them so that you can figure out how your current campaigns are working.
Additionally, since they’ve been able to test more than 100 million visitors, they know how to give users the experience that they want that way companies will see more conversions. They typically enhance conversion rates by more than 50% in the first half year.
With this PPC management solution, you will also be able to track whatever it is that the users do on your site via Google or Adobe analytics, call tracking, tag management, heat mapping, as well as CRM integrations. This is useful as you’ll be able to measure the true revenue contribution to your company.
Digital Marketing Agency
Their expert PPC management services assist with making campaigns that are attractive and thus, convert. This is applicable to each management campaign as they’re all based on many years of research analysis done in order to get a better understanding of web users and various audiences. They’ve made PPC campaigns for all sorts of industries all around the globe, which has given their experts the knowledge necessary in order to create compelling campaigns that convert. They also report in real time so that their clients are able to see the value that they receive. On top of that, they are always monitoring performance on short as well as long-term schedules.
This agency is often hired to constantly optimize a company’s PPC campaigns, therefore, the company can focus on running their own business. This is made possible through their discovery of each client by really getting to know them, by strategizing while focusing on keywords and landing pages, with the creation of creative banners and textual ads, by launching campaigns with the help of various tools, by managing ad performance, as well as with reports that show companies their metrics to help them make smart decisions.
iProspect
iProspect consists of passionate specialists located around the globe that help develop the most effective strategies for each client, regardless of the market. They focus on measurable results through their mixture of digital marketing services which all work together that way you are able to stay in line with your audience at every single touchpoint. Their global solutions include enterprise, intelligent content, and co-op. The products that they offer can work really well on their own and they work really well together in an integrated campaign. Their products include paid search, organic search, paid social, data and analytics, display, content and creation, conversion optimization, lead generation and affiliates, structured data and feeds, and social media management, just to name a few. Additionally, their staff members all have the highest of accreditations including, but not limited to, Google AdWords, Google Analytics Premium, and Google Tag Manager.
TEA
Threat and Engagement analytics, which is also called TEA, is our consultancy agency that utilizes a powerful software. All of our staff are Google AdWords certified and together, with our top-of-the-line software, we are able to measure every visitor engagement on your site, as well as identify and conclude what it is that they did on the site. We came up with the idea after we found out, based on our research, that Google AdWords was sending up to 80% of bad traffic to their client sites and then the rest of the actual traffic was measured for visitor engagement.
Apart from receiving a detailed marketing analysis with our agency, you’ll be able to cut up to 20% of your advertising budget since we’ll get rid of the bots and click fraud. This is made possible thanks to the extensive research that we’ve done on mouse movement. Therefore, by tracking the mouse movement every five pixels, we are able to identify whether or not the user is real, and then we give them a visitor engagement score based on thousands of algorithms.
Another great feature that we offer users is the ability to uncover engagement trends. Here, you’ll be able to figure out where your obstacles lie, thus helping you figure out your actual site conversion rate. If behavior trends are poorly impacting your sale conversions, we are able to identify those trends based on our analysis in order to make sure that the trend doesn’t end up destroying the entire marketing campaign. Additionally, you will get the best conversion rates as we optimize your web pages by optimizing PPC, search results, product web pages, bounce rate, checkout, and the contact webpage.
In the end, we try our hardest to be not only a solid vendor but also a great partner that can help you make the most out of your PPC management within the industry that you’re in. Schedule a call with us today to learn more.