Digital advertising is a crucial part of the automotive industry today as the majority of those looking to purchase a vehicle go to Google Search in order to begin their research. Therefore, it’s important that you are able to succeed at paid search. However, how do you do it?
Pay-per-click, otherwise known as PPC, is a form of advertising where companies pay a specific amount every time a user clicks on their ad. Therefore, PPC management is the process where you overlook and manage your company’s PPC ad spend. Now, this can be done either by yourself or with the help of a PPC management service. PPC is always evolving, so it’s impossible to perfectly optimize it. Nevertheless, that is the goal that agencies go after, which is why the investment is often worth it, granted you select the one that fits your company’s wants and needs. Therefore, let’s take a look at what PPC agencies typically do.
When searching through PPC management services, it’s important to take note whether or not an agency follows through with a few tasks. For instance, it’s important to do keyword analysis as through them, you will be able to reach out to a greater targeted audience. Additionally, they should take into consideration several channels such as Google AdWords or Bing Ads, for instance, for PPC marketing. It’s also important to monitor search term reports very often that way you can learn which keywords and queries are used the most, thus focusing your purchases on them. Other tasks that are beneficial include competitive analysis, negative match, as well as A/B testing.
Now, you can find agencies that cater specifically to the automotive industry or ones that are able to do it all. We’ve selected a few of each to give you an introduction to the features that are typically offered by some of the best agencies in the business.
PPC Management Services
Chroma Cars
With this PPC management service, you’ll be able to introduce some of the leading edge dynamic PPC inventory textual, display, as well as video advertising solutions that are backed up by a Google certified technology partner. They are an automotive ad agency that offers a complete service PPC campaign management solution as well as automated SAS vehicle inventory, PPC marketing, and a re-targeting suite.
Their product, PPC Carcaster is able to work with you in order to make a full spectrum of PPC display ads on Google’s Ad Network. Additionally, over time, they’ve been able to master re-targeting dealership’s inventory, services, parts as well as accessories to those who have gone on your site in the past. They also make sure to make an in-depth analysis of your primary and surrounding local search market that way they can help you set up the most effective campaign for your dealership. In the end, this agency is able to manage every aspect of your dealership’s PPC account.
Push Fire
This agency offers a full PPC program development or they are able to overhaul an existing PPC campaign, if necessary while offering constant optimization and management services. Regardless of whether you need to have month-to-month management, some fresh eyes on your campaign, or a completely new structure for your internal team to manage, they are here to help. They can offer you a variety of different online advertising methods, but they do recommend using a combination of them for the best results. Those methods include Google AdWords, Bing Advertising, Facebook Ads, remarketing, shopping ads management, and PPC audits. Within their professional PPC management services, you’ll find keyword discovery and selection, ad text creation, assistance with optimizing landing pages, conversion and call tracking, ad submission, PPC monitoring and cost management, and competitive research, just to name a few.
They will report every month to you about your campaign’s success in regards to keyword and text selection. They also make a rank report, that way you know where you rank organically based on the keywords that you pay for. On top of that, having reviewed your report, they’ll book an hour call with a member of your team in order to explain the progress and direction of your campaign as well as answer any of your questions, should you have any.
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TEA
Our agency is called Threat and Engagement Analytics, TEA for short, and it combines the power of smart software with well-rounded Google AdWords certified consultants. We are able to measure each visitor engagement on your site and then we use that information to identify and conclude what the visitor did on the site. We help you make detailed marketing analysis as well as are able to get rid of bots and click fraud. Bots and click fraud are combated by being able to identify a bot from a human based on mouse movement. TEA also has more than 10 million offender IP addresses.
When it comes to engagement, we are able to get rid of those visitors that don’t engage well with your site and instead can help you focus on those that do. In fact, we use thousands of algorithms so that we can measure the visitor engagement score based on visitor behavior. We are even able to detect trends that are happening across your targeted audience, which is why we can uncover your visitor obstacles, helping you find your true site conversion rate. Additionally, by being able to detect the visitor behavior trends that aren’t improving your sale conversions, we can save your entire marketing campaign from collapsing. On top of that, we can reduce up to 70% of your remarketing budget by targeting the actual potential customers with ads that are relevant, instead of targeting bots or window shoppers.
We are also constantly optimizing your web pages’ processes such as PPC, search results, product web pages, bounce rate, checkout, and contact webpage that way you’ll experience the best conversion rates.
If we sound like we’d be a good fit for you, visit our site and schedule a call with us!