If You’re a Car Dealer Then You Need This

If you are either a car dealer, a manufacturer or a car finance company, then you need to find a reputable PPC management agency that can offer you a software that combines AdWords data with business data that way you are able to make the maximum amount of profit for your company. After all, digital advertising has started to play a big role in the automotive industry which is why you need to both advertise online as well as do so effectively.

Why advertise with Google AdWords?

Google AdWords is one type of PPC and it works just as the name suggests; you have to pay a certain fee for every click by a user. Now, this paid search platform is the most popular for many reasons. For one, you will be able to advertise in front of the biggest audience of your life. The thing is, 90% of people looking to buy a vehicle go to Google Search in order to initiate their search. Therefore, it’s got to be part of your automotive digital advertising strategy if you want it to be effective.

On the downside, as a result of being one of the most popular, it comes with a lot of competition as well as pretty expensive CPC, which stands for cost-per-click. However, don’t let this make you rethink taking advantage of advertising online via Google AdWords as we can assure you that this decision will end up being much costlier in the long run. Additionally, fortunately, there are companies out there that will be able to assist you with succeeding in paid search in the automotive industry. In fact, it won’t be that difficult at all as the PPC management agency will do all of the hard work for you. If you want to learn more about how these agencies combined with PPC management software are able to help you out with paid search, then keep on reading!

PPC Management Software and Agencies

Optmyzr

Their workflows make management much more efficient and their machine-learning recommendations make accounts a lot more profitable. This is made possible based on their expert PPC toolkit which includes enterprise-grade search marketing tools, scripts, and workflows, all without the big price tag.

You create and maintain your campaigns based on inventory and set goals in order to receive both alerts and suggestions. They are also making instant optimizations with the help of suggestions that are based on the lastest machine learning algorithms. You can then share your successes with automated reports that are completely customizable. Additionally, you are able to incorporate data from several ad platforms.

In fact, they offer more than 50 PPC management techniques. When it comes to optimizations, they are able to manage bids and bid adjustments, forecast and automate budgets, and run A/B ad tests. They also offer data insights such as budget pacing and forecasts. When it comes to the report engine they offer flexible scheduling and data from AdWords, Bing Ads, Facebook Ads, Google Analytics, and Google Spreadsheets. However, that’s only a handful of the capabilities offered.

Omnia Dynamic Marketing

With this agency, you will be able to both automate and optimize PPC bids as well as begin boosting the effectiveness of your online marketing campaigns. With the help of their intelligent bidding algorithm, bids are calculated by utilizing both product-level and omnichannel conversion rates. They also provide comprehensive data sources. The algorithm calculates bids on internal and external data sources and then they offer the opportunity to include pricing data into that calculation, which has shown great results in the past. You are even able to adjust bids based on your strategy. You can select in what direction you want the algorithm to go after whether it’s for pushing profit, revenue, online sales, or omnichannel sales. Regardless, it’s not difficult to set up. Since you’ll be able to set various strategies for various item categories, you’ll be able to make sure that your bids will always fit your strategy. As a result, you will be able to beat your competition with an easy to use platform while saving time and having the support necessary available to you.

TEA

The combination of a powerful PPC management software and Google AdWords certified consultants form our platform, TEA, which is short for threat and engagement analytics. With different various engagement tools such as engagement trends analysis and remarketing segmentation, we are able to assist users in measuring site traffic as well as visitor engagement. Additionally, we offer campaign management tools that assist users with monitoring their marketing campaigns which give them insight into actual visitor activity such as visitor bounce rate and time on site.

Our dashboard lets users get a 360-degree overview of every marketing campaign that they have as well as both their activity and performance. Additionally, our engagement trend analysis technology assists users with identifying behavior trend, and discovering the real conversion rate of their site. The remarketing segmentation tools allow users to go after actual potential customers with the right ads. On top of that, users are able to monitor and analyze the performance of their keywords, tags, as well as referrers. They are even able to understand which ones offer poor engagement. Since users receive such a detailed marketing analysis, they are able to measure visitor engagement like first and last touch and ad position across banner ads, Facebook, or even Google PPC.

Another feature that we offer is automated click fraud protection and engagement fraud protection which ensures that all of the gathered engagement data is related to actual visitors versus bots. We are able to differentiate the two via mouse movement based on tons of collected information from the past. Those who are suspicious receive a unique threat rate and those who are actual visitors receive their own engagement score.

Our software is also able to assist users with enhancing their web pages by offering tools that are made to optimize PPC, search results, item web pages, bounce rates, checkouts, and even contact webpages.

If you are interested in learning more, visit our website to watch our webinar and schedule a call with us!