How to Become Successful with a PPC Service
It’s common knowledge that everything comes at a price. Nothing is ever free, despite it seeming so at first glance. Take, for instance, a website. At first, you may think that you are using it for free as you didn’t have to pay anything to get access to the webpage. However, if you take a closer look, you’ll notice that there are advertisements all over the page. In a way, you end up indirectly paying the site, as for every site visitor, the company of the advertisement owes the webpage a certain amount.
Those advertisements are meticulously placed in locations where companies feel that they will get the best ROI based on various research that they have done. Those companies pay to have their advertisements on certain sites so that they can attract shoppers to click on it and then go to their site.
PPC vs AdWords
PPC, which is the acronym for pay-per-click, is a form of internet marketing where the advertisers pay a certain amount every single time one of their advertisements is clicked on. Here, you buy visits to your website versus trying to get those visits organically. Search engine advertising is one of the most used types of PPC, which lets advertiser’s bid for advertisement placement within a search engine’s sponsored links whenever someone looks for keywords specific to what the company is trying to advertise.
One of the advertising services that Google offers which offers PPC advertising is AdWords. It’s used by companies that would like their advertisements to be placed on Google as well as its advertising network. Companies set a certain advertising budget and then only pay whenever shoppers click on the advertisement since it does operate on a pay-per-click model. Each time that the search is initiated, Google goes through its pool of AdWords advertisers and selects a few winners to go in the ad space located on the search results page. A winner is selected from a number of factors such as quality and relevance of both keywords and ad campaigns along with how big the keyword bids. As you can see, Google AdWords places a big emphasis on keywords.
Even though AdWords is one of the most common PPC services, it’s not the only one! A few others that you have probably heard of include Facebook and Yahoo. It may seem a bit more attractive, however, for the fact that it’s owned by Google, the company that also happens to own the biggest search engine that carries the same name. This is beneficial to AdWords clients as they get to advertise in Google searches, which is something that other PPC services can’t offer you. With the help of the search engine, companies are able to generate a lot of traffic and you are able to get the top ad positions fairly quickly.
On the downside, the clicks can be pretty expensive, especially in comparison to other platforms. Additionally, there’s a fairly steep learning curve to this type of PPC advertising.
How can you become successful with a PPC service?
The thing is, a lot of time and effort goes into creating a successful PPC campaign. You begin by doing extensive research for the best keywords, then you choose and organize them into thought out campaigns and ad groups. Afterward, you need to set up PPC landing pages that have been optimized for conversions. You’ll be successful if you create relevant, correctly targeted PPC campaigns as search engines will then charge you less for the ad clicks. As a result, your business will end up making higher profits. This means that your goal shouldn’t be to get as many clicks as possible, but instead to generate leads at or below the average cost per lead!
Although this may seem easier said than done, there are ways to ease up the process as well as ensure a successful outcome.
Shopping Cart Elite
This complete ecommerce platform, which offers features such as graphic design all the way to hosting, is a great way for companies that want to not only dip their toes into the world of ecommerce but also want to make an imprint by successfully running their company online. One of the key parts of ecommerce is online marketing, which is where PPC comes into play.
Shopping Cart Elite’s TEA (threat and engagement analytics) software can offer a useful PPC solution for any kind of company. Our extensive knowledge, as well as advanced tools, will assist you with monitoring, adjusting, automating, and just making the most out of your AdWords activity. A few of the main benefits include automated bid management for AdWords, advanced click fraud analytics, engagement trends analysis, and we act not only as your vendor but also as your partner. However, that’s not all that this software offers.
For one, you will be able to automate your business with it. Additionally, this platform will let you take your company to the next level by allowing you to implement successful SEO, PPC, as well as social media marketing campaigns. As a result, you’ll be able to enhance your visitor conversion rate. In addition, they’ll assist with the creation of a modern site. You’ll also be able to optimize your employee processes as well as enhance your brand identity. A few of their other services include automated inventory, tracking, and status updates, easy data entry, simple data feeds, QuickBooks integrations, automated repricing tools, enterprise resource planning (ERP) software, customer relationship management (CRM) software, employee monitoring, warehouse automation, as well as threat and engagement analytics.
If you are interested in investing in an ecommerce software, then you should definitely give this platform a try. After all, they do offer a free trial! If you aren’t satisfied with your platform, then you transitioning with this one is a great option as they make the whole transfer a simple and seamless process as they do all of the hard work for you. We can assure you that this will be your last transfer as all of the integrations, such as the seamless ones between marketing and operations, actually work.